China Yiwu Stationery & Gifts Exhibition

The China Yiwu Stationery & Gifts Exhibition (CYSGE) 2025 was successfully held from June 3 to 5 at the Yiwu International Expo Center. Co-hosted by the Yiwu Stationery Industry Association and the Yiwu Gift Industry Association, this year’s event was themed “Innovation, Intelligence, Green, and Global Outreach,” marking the most significant annual integrated domestic–international trade show in China’s stationery and gift industry. Concurrent with the exhibition were a series of events, including the Global Stationery & Gifts Procurement Matchmaking Conference, the Cross-Border E‑Commerce Product Selection Summit, and new product launch events for stationery and gifts.

With an exhibition area of 50,000 square meters, the show brought together over 800 exhibiting companies, occupying all five halls of the Yiwu International Expo Center. The exhibitor lineup featured leading domestic stationery brands such as M&G, Deli Group, Comix, TrueColor, Baixue, and Beifa Group, alongside cultural‑creative IP brands like Palace Museum Stationery, Sanrio, and Disney. Overseas buyers from more than 100 countries and regions—including the United States, Europe, the Middle East, Southeast Asia, Africa, and South America—attended to source products. Over the three days, the exhibition welcomed more than 50,000 professional visitors, including over 6,000 international buyers.

This edition introduced, for the first time, a “Cross-Border E‑Commerce Product Selection Zone”, which became the exhibition’s standout feature. Major cross-border e‑commerce platforms—including Amazon, Temu, TikTok Shop, AliExpress, , Shopee, and Lazada—made collective appearances, unveiling platform policies, product selection guidelines, and operational methodologies tailored specifically to the stationery and gifts category. A dedicated session was presented by the TikTok Shop market recruitment manager, who highlighted that GMV for stationery and gifts on TikTok has grown by more than 150% year over year, with particularly strong performance in categories such as planners, stress-relief stationery, and creative gifts. According to preliminary estimates, the total value of cross-border e‑commerce procurement intentions during the exhibition exceeded RMB 800 million.

The Global Stationery & Gifts Procurement Matchmaking Conference yielded impressive results. Held on the second day of the exhibition, the conference invited over 150 overseas buyers from more than 30 countries, including the United States, Germany, France, Spain, Poland, the United Arab Emirates, Saudi Arabia, India, Indonesia, Thailand, Brazil, and Mexico, to engage in one‑on‑one negotiations with exhibiting companies. Procurement needs spanned the full spectrum of categories, including writing instruments, office supplies, student stationery, cultural‑creative gifts, and festive items. According to statistics from the Yiwu Stationery Industry Association, the conference resulted in intended transaction values exceeding USD 200 million. Several overseas buyers emphasized that Yiwu’s stationery products offer exceptional cost‑effectiveness and comprehensive variety, making it an indispensable annual sourcing destination.

The cultural‑creative and IP‑licensed zones drew extraordinary crowds. The Palace Museum Stationery showcased its collaborative series with renowned stationery brands, seamlessly blending traditional culture with modern design, attracting keen attention from both domestic and international buyers. The Sanrio booth displayed licensed stationery products featuring classic IPs such as Hello Kitty, My Melody, and Kuromi, while the Disney booth highlighted co‑branded stationery inspired by Mickey Mouse, Disney Princesses, and Frozen. Many exhibitors noted that IP‑enabled stationery commands significantly higher price premiums compared to standard products, with cross‑border e‑commerce sellers showing especially robust demand for IP‑collaborative offerings.

New product launches set the tone for industry trends. M&G unveiled its “National Essence Series” of writing instruments and the “Premium Series” of high‑end stationery, emphasizing traditional cultural motifs and smooth writing experiences. Deli Group introduced its “Top Student Series” of student stationery, developing functional products such as eye‑care notebooks and posture‑correcting pens tailored to K‑12 students. Meanwhile, Baixue launched its “Biodegradable Eco‑Friendly Stationery” line, utilizing bio‑based materials and recyclable packaging to align with global efforts to reduce plastic use.

Yiwu’s status as a global hub for stationery and gift procurement was fully demonstrated at this year’s exhibition. During the event, the organizers arranged a field visit to the Yiwu International Trade City’s Stationery & Gifts Specialty District, inviting hundreds of overseas major buyers to conduct on‑site purchasing. With over 3,000 stationery and gift merchants offering products across all categories and price points, the Yiwu International Trade City serves as a one‑stop shopping paradise for overseas buyers. Several overseas purchasers remarked that Yiwu’s market features rapid product updates, competitive pricing, and flexible minimum order quantities, making it their preferred choice for sourcing stationery and gifts in Asia.

The China (Yiwu) Stationery & Gifts Industry Development Forum gathered industry insights. With the theme “Brand Globalization and Channel Transformation,” the forum featured speeches by the President of the Yiwu Stationery Industry Association, the Vice President of Deli Group, senior executives from Amazon Global Selling China, and the head of Temu’s stationery category. Discussions centered on topics such as “The Path to Internationalization for Chinese Stationery Brands,” “Opportunities and Challenges of Cross‑Border E‑Commerce,” and “Trends in Gen Z Stationery Consumption.” Experts underscored that China’s stationery and gift industry is currently undergoing a critical transition—from OEM/ODM manufacturing toward independent brand development—with cross‑border e‑commerce and IP collaborations serving as key accelerators for global expansion.

As China’s stationery and gift industry advances toward branding, cultural‑creative integration, and internationalization, Yiwu, as a global center for small‑commodity trade, continues to provide an irreplaceable commercial ecosystem through its “Exhibition + Market” model. Leveraging Yiwu’s extensive global trade network and efficient logistics system, the CYSGE has become a pivotal platform enabling Chinese stationery and gift enterprises to “Buy Globally, Sell Globally.”