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EuroShop Profile
Founded in 1966, EuroShop is the world's largest, highest-quality, most comprehensive, and highly internationalized premier trade fair for the retail, advertising, and exhibition industries.
The fair comprises four main sectors: EuroCIS (Business Automation, Security & IT), EuroConcept (Shop Fitting & Facilities, Architecture & Store Design, Lighting, Refrigeration & Cooling Systems), EuroExpo (Exhibition Stand Construction, Spatial Design, Display Equipment & Large-Scale Event Technologies), and EuroSales (Visual Merchandising, Sales & POS Marketing). It comprehensively covers all technologies and equipment related to commerce, retail, and the exhibition industry.
The previous edition covered a total exhibition area of 100,000 square meters, featuring 2,226 exhibitors from China, Hong Kong, South Korea, Japan, the USA, Mexico, Australia, Spain, Dubai, and other regions, and attracted 109,000 visitors. The actual outcomes were highly effective, significantly exceeding all expectations.
As Europe's leading trade fair for retail IT and security solutions, EuroShop is an indispensable event for the European retail sector, highlighting the current and future importance of IT technologies and security solutions. It addresses not only the future viability of retail but also its developmental prospects and trends through smart, creative, and innovative approaches, tackling all critical IT and security challenges. EuroShop serves as the optimal trade platform for Chinese retail enterprises to expand into Europe and the global market.
Exhibitor List
EuroShop Product Range
EuroSales (Visual Merchandising & Promotional Technologies): POS marketing, in-store displays, retail display props, mannequins, wigs, apparel display fixtures, acrylic displays, store advertising materials, POP advertising products, poster stands; large-format graphics, lighting fixtures, outdoor advertising equipment & technologies, Christmas & New Year decorations; various visual merchandising & promotional facilities & technologies, advertising equipment, neon signs, light boxes, digital signage, interactive media, multimedia, AV technologies; gifts, premiums, promotional items, crafts; POPAI Global Village
EuroExpo (Commercial Space Design & Display Equipment): Stand design & construction technologies, commercial window display design, store design & renovation, shop planning & construction, merchandise display equipment & fixtures, various display stands/racks/panels & equipment, storefront decorative materials & technologies, exhibition consulting, planning, marketing promotion technologies, and brand promotion event planning
EuroConcept (Shop Fitting & Facilities): Food display, shelving & racking systems, supermarket shopping carts, baskets, bags, picking trolleys, roll containers; automatic lockers; supermarket checkout counters; store flooring; food technology; apparel display, window design, merchandise display, fitting rooms & display racks; basic lighting for catering, bars, supermarkets, etc.; display lighting for showcases & windows; exterior landscape lighting & all lighting technologies; refrigeration & freezing equipment, food preservation equipment, HVAC facilities, and all energy-saving & eco-friendly solutions
EuroCIS (Business Automation, Security & IT): POS retail terminals, ATMs, checkout & settlement systems, EFS; inventory management systems; touch computers, self-service kiosks, NFC-related terminal devices; access control, anti-theft technologies, loss prevention technologies, alarm systems, security systems, emergency response systems, smart gate systems; automatic identification equipment & technologies, product coding & barcode technologies, scanners, readers, sensors; weighing scales, banknote validators, automatic strapping machines, automatic sorting machines, packaging equipment, and other smart technologies & equipment
EuroShop Booth Sales

EuroShop Ticket Sales

EuroShop Venue
EuroShop Booth price

Standard booth Configuration

Blank booth Configuration
EuroShop Process
1.Submit the business license of the company
2.Submit product picture and name
3.Receive exhibition presentation documents and booth drawings
4.Submit booth application form/Sign booth contract
5.Pay the contract booth deposit
6.Prepare for exhibition


















