Chengdu International Franchise Exhibition Tickets

The Chengdu International Franchise & Chain Exhibition (SFE) is the largest and most professional franchise and chain‑business event in Western China, dedicated to establishing an efficient bridge between premium brands and investors. Through a diverse array of formats—including real‑world brand showcases, project roadshows, high‑level forums, and open‑access seminars—the exhibition empowers investors to gain insights into industry trends and proven business models, enabling them to align their

The Exhibitor Value of the Chengdu International Franchise Expo (SFE)

• China’s largest and most influential franchise industry event in Western China. Co‑organized by Shanghai Intex Exhibition Co., Ltd., the Sichuan Provincial Chain Commerce Association, the Chengdu Retailers Association, and other authoritative institutions, the Chengdu International Franchise Expo (SFE) is themed “Invest in the West—Build the Future” and focuses on franchising across all sectors, including food & beverage, retail, education, services, and health care. Held annually in Chengdu for many years, it stands as the first and largest specialized franchise expo in Western China. Against the backdrop of the Western Development Strategy and the construction of the Chengdu–Chongqing Twin-City Economic Circle, the expo is widely recognized within the industry as a strategic platform for brands seeking to expand into Western markets and as the preferred gateway for franchise investors looking for high‑quality opportunities.
• A one‑stop exhibition platform covering the entire industry chain. The expo encompasses every link in the value chain, from food & beverage—including Chinese fine dining, fast food, hot pot, barbecue, tea & coffee, and bakery & desserts—to retail—convenience stores, fresh‑produce supermarkets, beauty & skincare, and home‑living products—plus services such as educational institutions, automotive services, housekeeping & cleaning, and beauty & hairdressing, as well as health‑related sectors like fitness, wellness, health management, and traditional Chinese medicine. It also features supply‑chain resources, digital solutions, financial services, and commercial design. Whether you’re interested in single‑brand franchising or regional agency models, dine‑in operations or a dual‑channel approach combining takeout and dine‑in, or traditional retail versus new‑retail integration, exhibitors can conduct comprehensive business activities here—from brand presentation and franchise recruitment to supply‑chain coordination.
• Precisely reaching tens of thousands of aspiring entrepreneurs and investors in Western China. Leveraging the policy dividends of the Chengdu–Chongqing Twin‑City Economic Circle and the vast consumer market of Western China, the SFE invites tens of thousands of entrepreneurs, franchisees, multi‑brand investors, and overseas investors from Sichuan, Chongqing, Yunnan, Guizhou, Shaanxi, Gansu, and other western provinces—all with genuine investment intent. Exhibiting brands can directly engage with this highly targeted audience, characterized by strong franchise aspirations and solid financial capacity, achieving efficient brand exposure, successful franchise conversion, and robust channel expansion.
• Unique value for brands: the core engine for expanding into Western China. As the consumption hub and “food capital” of Western China, Chengdu boasts a rich consumer culture and a large, youthful consumer base. The SFE serves as the central platform for food & beverage and chain brands to enter the Western market, connect with high‑quality franchisees, and enhance their brand influence. During the expo, events such as “Brand Roadshows” and “Franchise Policy Briefings” provide brands with exceptional opportunities to showcase their strengths, clarify franchise policies, and address investor inquiries face‑to‑face.
The exhibition has innovatively introduced a comprehensive suite of services, including pre‑exhibition briefings, in‑exhibition franchise‑partner matchmaking sessions, and post‑exhibition franchisee training, thereby establishing a fully integrated closed loop that efficiently connects brand owners with investors.
• Unique Value for Investors—A One‑Stop Guide to Product Selection and Pitfall AvoidanceFor aspiring entrepreneurs, the SFE Chengdu Exhibition offers a secure environment for “first inspection, then decision-making.” At the show, investors can personally experience brand products and services, engage in face-to-face discussions with brand founders, gain an in-depth understanding of franchising policies, return on investment metrics, and headquarter support systems, and learn practical methodologies from industry experts through concurrent forums—effectively helping them sidestep the “quick‑franchise” traps common in franchise investments. The event also features dedicated one‑on‑one expert consultations, providing investors with professional guidance on legal, financial, and site‑selection matters.
• In‑Depth Connections Through High‑End Forums and Industry ResourcesConcurrent with the exhibition, a series of events are held, including the China (Chengdu) Franchise Summit, the Foodservice Digitalization Summit, a hands‑on webinar on takeout operations, brand‑specific franchise roadshows, and practical training sessions for franchisees. Renowned industry leaders, operators of thousands of outlets, executives from major food‑delivery platforms, and capital investors share their real‑world insights. Topics cover critical areas such as building robust franchising systems, developing profitable single‑store models, mastering takeout‑operation techniques, cultivating private‑domain traffic, and optimizing supply‑chain management—providing exhibiting companies and investors with a strategic window into emerging industry trends.
• Chengdu’s Geographical and Industrial AdvantagesAs the economic, consumption, and transportation hub of Western China, Chengdu boasts one of the nation’s most vibrant consumer markets and an exceptionally open and inclusive business climate. For many years running, Chengdu has ranked first among China’s “Most Happiest Cities,” fostering a strong entrepreneurial spirit that attracts numerous young professionals and returning entrepreneurs eager to establish roots here. The exhibition venue, the Century City New International Convention and Exhibition Center, is located in the heart of the Tianfu New Area and stands as one of the most advanced convention facilities in Western China. Leveraging Chengdu’s strategic position as a national central city and a core member of the Chengdu–Chongqing Twin‑City Economic Circle, SFE provides exhibitors with a powerful platform to expand into both the Western market and the broader national market.