Verified: updated on 2026-9-11

Shanghai International Gift and Promotional Products Exhibition

Name: Shanghai International Gift and Promotional Products Exhibition
Start: 2027-07-15T09:00:00+08:00
End: 2027-07-17T18:00:00+08:00
Location: Shanghai New International Expo Centre
Rating: 4.4

GIFTS HOME

Dates: 2027.07.15-07.17Show Hours: 09:00-18:00

Venue: Shanghai New International Expo Centre
Exhibition hall number: W3、W4、W5馆

Highlights: One of the world’s largest gift and home goods exhibitions serving as a specialized procurement platform for the East China region.

Standard booth|9 m² incl. basic setup

Blank booth|From 18 m², construction not included

View Floor PriceBooth Consultation

Exhibition Data

1/1
Edition

60000㎡
Exhibition area

2000
Exhibitors

60000
Visitors

Shanghai Gift Expo Details

The Shanghai International Gifts & Promotional Products Exhibition (GIFTS HOME), one of the world’s leading trade shows for gifts and home goods, covers four core segments: corporate welfare procurement, marketing materials, and office & logistics solutions. With a focus on four major consumer trends—Mid-Autumn Festival gifting, fragrances and aromatherapy, designer brands, and emerging labels—the event brings together top domestic and international licensors, as well as independent design brands, showcasing IP‑based cultural products, trendy toys, merchandise, and more. The exhibition offers comprehensive category‑specific customization services and end‑to‑end procurement solutions, while demonstrating cutting‑edge technologies such as 3D printing and digital laser engraving to help businesses achieve high‑precision, personalized production. Targeting professional buyers across East China and nationwide, the show serves gift‑service providers, department stores and supermarkets, enterprises and public institutions, private‑domain group‑buying platforms, and livestream e‑commerce channels.

Industry:: Gift fair ShanghaiGift Expo

Organizer:: Reed Exhibitions Group

City:: Shanghai

Venue:: Shanghai New International Expo Centre

Address:: No. 2345 Longyang Road, Pudong New Area, Shanghai

Profile

Shanghai International Gifts & Promotional Products Exhibition (GIFTS HOME), one of the world’s largest gift and home‑goods exhibitions organized by Reed Exhibitions China, has become the premier sourcing platform for gifts in East China, thanks to its strong industry influence and robust resource‑integration capabilities.

This year’s Shanghai Gifts Exhibition showcases a lineup of 100,000 cutting‑edge products, highlighting four key consumer‑driven segments—Mid‑Autumn gift‑giving, fragrances and aromatherapy, designer brands, and emerging labels—drawing professional buyers from across East China and nationwide, including gift‑service providers, department stores and supermarkets, corporate clients, private‑group purchasing networks, and livestream e‑commerce platforms. To meet the market’s growing diversity, the exhibition has expanded and upgraded its product range to comprehensively address all facets of gift procurement, covering four core scenarios: welfare‑related purchases, marketing materials, office supplies, and logistics‑related needs.

Amid the rising purchasing power of Generation Z, IP‑driven cultural creativity and the trendy toy economy have emerged as powerful growth engines for the gift industry. This edition of the exhibition has further honed in on these trends, bringing together leading domestic and international IP licensors—including creators of cultural‑IP merchandise, trendy toys, branded accessories, blind‑box figurines, and popular refrigerator magnets—as well as hundreds of independent design brands. With over a thousand new products debuting on site, the event is poised to ignite the young‑consumer market.

In response to the surging demand for customized solutions, this year’s show has meticulously developed end‑to‑end customization services and one‑stop procurement solutions. Whether it’s corporate mascot designs, co‑branded IP‑licensed items, or small‑batch personalized orders, exhibitors offer full‑cycle support—from conceptualization and production to final implementation—leveraging flexible supply chains and integrated service models to help businesses minimize trial‑and‑error costs. The exhibition will also feature demonstrations of advanced manufacturing techniques such as 3D printing, digital laser engraving, and smart embroidery, empowering companies to achieve high‑precision, visually striking customizations.

The Shanghai International Gifts & Promotional Products Exhibition (GIFTS HOME) serves not only as a platform for product showcasing but also as a barometer of industry trends and a vital hub for resource matchmaking. By harnessing IP‑driven innovation, pioneering customization, seamless supply‑chain collaboration, and scenario‑based marketing strategies, the exhibition is committed to helping businesses break through homogeneous competition and unlock the boundless potential of the gift market.

Shanghai International Gift and Promotional Products Exhibition tickets are e-tickets. Mainland China visitors must complete online pre-registration with real-name ID verification; overseas visitors must use passport verification; Hong Kong, Macao, and Taiwan visitors must use their travel permit. On site, verify entry with your ID card or by scanning the e-ticket QR code.

Partial exhibitor directory and exhibitor list for Shanghai International Gift and Promotional Products Exhibition: 吉林省农嫂食品有限公司, 厦门汉印股份有限公司, 苏州西风阁电子商务有限公司, 东莞铜德工艺品有限公司, 广东新宝堂生物科技有限公司, 深圳市协兴工艺品有限公司, and others. The 2027 edition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.

The Exhibition Value of the Shanghai International Gifts & Home Products Fair (GIFTS HOME)

The premier sourcing platform for gifts and home products in East China, and the Shanghai leg of the world’s largest gifts exhibition.Organized by Reed Exhibitions HuaBo, a globally renowned exhibition company, this event serves as the Shanghai edition of its Shenzhen Gifts Show. Since its strong return in 2019, it has rapidly evolved into the most influential gifts industry gathering in East China. Held annually in July at Pudong, the fair is dedicated to helping consumer brands establish robust distribution networks across the region, making it a strategic gateway for gift manufacturers, channel partners, and end‑user groups seeking to expand their presence in the Yangtze River Delta market.
Comprehensive coverage of the entire industry value chain, offering one‑stop solutions to meet all‑scenario gifting needs.The fair brings together 1,500 exhibitors, showcasing over 100,000 new and best‑selling products. Its product range spans ten major categories, including promotional items, health foods, mobile electronics, automotive accessories, health and beauty products, cultural goods, travel souvenirs, sports and outdoor gear, festive supplies, tobacco and lighter products, timepieces and fashion accessories, as well as gift packaging. From marketing materials and employee benefits to corporate gifts and loyalty‑program rewards, the fair fully addresses enterprises’ diverse procurement requirements across all gifting scenarios.
Direct sourcing from leading industrial bases, with a flexible supply chain that adapts to varied budgets.The fair features specialized pavilions representing key manufacturing hubs such as Chaozhou ceramics, Zibo glassware, Jiangmen stainless steel, and Ningbo home‑goods, alongside numerous top‑tier brand‑owned factories. These high‑quality, first‑hand sources cater to buyers with substantial budgets. At the same time, small and medium‑sized gift companies offer customized, low‑volume production services supported by agile supply chains, ensuring that everything from traditional food gift boxes to creatively designed gift sets can be sourced on site.
Empowering the industry through digital innovation and setting new trends.In response to evolving consumer preferences, the fair has launched the “Global Consumer Goods Buyer Festival,” featuring live‑streamed sales events hosted by top-tier and mid‑tier influencers. Concurrently, the Private Domain Group Buying and Video Account E‑Commerce Growth Forum invites frontline practitioners to share real‑world case studies, introducing digital opportunities to the traditional gifts sector. Additionally, demonstrations of Welfare 4.0 full‑scenario solutions help drive the industry toward comprehensive digital transformation of corporate welfare programs.
Connecting with premium domestic and international buyer networks, fostering high‑value procurement channels.Each year, the fair attracts more than 40,000 core buyers from department stores, home‑goods retailers, e‑commerce platforms, gift manufacturers, distributors, community group‑buying initiatives, and other sectors across Shanghai, Jiangsu, Zhejiang, Shandong, Anhui, Fujian, Jiangxi, and beyond. Procurement delegations from professional associations and regional markets—including the Shandong Gifts Industry Chamber of Commerce, the Qingdao Gifts Chamber of Commerce, and the Wanrun Hotel Supplies Market—further enhance the fair’s role as a vital link between suppliers and discerning buyers.

Range

Small Home Appliances and Digital Brands: Blauberg, Westinghouse, SKG, MOMO, AMIRO Miguang, Chigo, Edifier, Aima Technology, Daewoo, Philips, Dyson, Midea, Joyoung, Supor, Ecovacs, Tineco, Beiqingsong, Lepu Medical, Aoji, Leimian, Guanxu, Guangli Technology, PinYin
Food and Beverage Brands: COSTA, Bestore, Lindt, COFCO, Laiyifen, Guanzhan, Zhongxuegao, Yangcheng Lake, Golden Dragon Fish, Xianlang, Xie Laoban, Xiongzhijia, Alibaba Baby, Lüdi, Taiyangtang, Bazhen Yushi, Lao Xiefang, Saiwengfu, Yanzhifang, Yutian Agriculture, Shende Trading, Mingjun Food
Home Textiles and Personal Care Brands: Mercury Home Textiles, Qianhuang Silk, Chaoneng, Nanxiu Siyu, Heli Meng Home Textiles, Ailun Home Textiles, Sangbo Silk, Ruifeng Silk, Shuxiang Men Di, Qingyetang, Keruikang, BeiYang, Duobaoyu, Qianjun
Cultural and Creative Products and IP Brands: Yiwu Arthur Accessories, Shenzhen Manpin Culture, Beijing Meijue Xinda, Shanghai Maikensong, Guangzhou Lupu Travel Goods, Cidu Space, Xuanji Technology, Caitong Culture, Baimao, Fanglian, Jingshi, Keleqi, Baizong, Rixiang, Longma Shentai, Xintaihua, Juxinying
Toys and Maternal & Infant Brands: Disney, Guanzhan, Alibaba Baby, Weichuang Plastics, Goodbaby, Lezhibao

Review

From July 11 to 13, 2024, the 6th Shanghai International Gift and Promotional Products Exhibition was successfully held at the Shanghai New International Expo Center. Hosted by Reed Exhibitions Huabo (Shenzhen) Co., Ltd., the event was themed “New Scale, New Opportunities, New Business Prospects,” spanning 50,000 square meters and bringing together 1,000 premium exhibitors. Over 100,000 innovative products were showcased, igniting a robust purchasing frenzy among buyers throughout the three-day exhibition.

A stellar lineup of exhibitors and a wealth of product premieres. Established brands such as Blue Treasure, Westinghouse, SKG, MOMO, AMIRO, Chigo, Edifier, Aima Technology, COSTA, Bestore, Lindt, Mercury Home Textiles, Daewoo, and many others—longtime participants in the show—presented cutting-edge gifts across popular categories including small home appliances, 3C electronics, food and beverages, home textiles and accessories, personal care and health products, and automotive supplies. Meanwhile, highly innovative and agile newcomers like Yiwu Arthur Accessories, Shenzhen Manpin Culture, Beijing Meijue Xinda, Shanghai Maikensong, and Guangzhou Lupu Travel Goods made their debut, unveiling a wave of industry‑leading new releases and turning the exhibition into a premier launchpad for fresh offerings in East China’s gift market.

Direct sourcing from industrial hubs and a flexible supply chain delivering rapid responsiveness. Specialized regional delegations—including ceramic producers from Chaozhou, glass manufacturers from Zibo, stainless steel suppliers from Jiangmen, and home‑goods makers from Ningbo—alongside numerous leading brand‑name factories, offered high‑quality, first‑hand inventory to meet the needs of budget‑conscious buyers. Smaller gift‑manufacturing firms provided tailored, low‑volume customization services through a flexible supply chain, ensuring that everything from time‑honored traditional food gift boxes to creatively designed packages from emerging brands could be sourced on site.

Digital channels empower new avenues, while private‑domain group‑buying forums drive buzz. The exhibition featured a high‑profile “2024 Global Consumer Goods Buyers’ Festival,” centered around the themes of “new channels, new brands, and a new ecosystem.” The program included live streaming sessions, product selection events, and educational workshops, with top-tier and mid‑tier influencers joining in person to conduct live‑streamed sales. As part of the Buyers’ Festival, the “2024 Private‑Domain Group Buying & Video Account E‑Commerce Growth Forum” brought together over 100 frontline practitioners to share real‑world case studies, while more than 50 video‑account influencers conducted live‑streamed product promotions and facilitated direct buyer‑supplier connections, creating an electrifying atmosphere on the show floor.

Professional buyers converge, yielding impressive trade outcomes. The organizers invited over 40,000 key decision‑makers, drawing core buyers from department stores, home‑goods retailers, e‑commerce platforms, gift‑product companies, distribution agents, and community‑group buying networks across Shanghai, Jiangsu, Zhejiang, Shandong, Anhui, Fujian, Jiangxi, and other provinces and municipalities. Industry associations and professional market groups—including the Shandong Gift Industry Chamber of Commerce, the Qingdao Gift Industry Chamber of Commerce, the Wanrun Hotel Supplies Market, the Nantong Market, and the Xuzhou Market—organized collective purchasing delegations. Concurrently, the 13th Shanghai International Luxury Home & Interior Decoration Exhibition was held, with both events synergistically leveraging shared resources.

GIFTS HOME Exhibitior List