Taiwan Taichung Tea, Wine, Coffee, and Baking Exhibition

The Taichung Tea, Coffee, Baking, and Spirits Exhibition (Taichung Wine & Spirit Festival) has become one of the key events for the food and beverage industry in central Taiwan, serving as a springboard for manufacturers seeking to enter international markets. The exhibition consistently upholds tradition while leveraging innovative approaches to invigorate the industry and expand market opportunities.

This year’s event is centered around three main themes: “Savor Fine Tea,” “Taste the Black Gold,” and “Celebrate Artful Baking,” drawing large crowds with the outstanding offerings from participating companies. Among the highlights was Huagang High-Altitude Tea, cultivated at an elevation of 2,600 meters in Nantou. Sourced from the pristine waters of the Hehuan Creek, this tea benefits from the unique high-altitude environment, producing oolong teas that boast a distinct flavor profile compared to those grown at lower elevations. With its delicate aroma and lingering aftertaste, it captivated numerous tea enthusiasts who stopped by to sample it.

In addition to showcasing cutting-edge technologies and innovative products, the Taichung Tea, Coffee, Baking, and Spirits Exhibition features a rich array of ancillary activities, including the “World Cup Syphon Coffee Competition,” “Coffee Professional Workshops,” and the “Tea Aesthetics Experience Pavilion.” These programs deliver a distinctive sensory feast while satisfying visitors’ intellectual curiosity. Notably, the “Taiwan Tea Culture Industry International Forum,” organized by the Taiwan Tea Commerce Association, explored brand-building strategies and industry development, attracting approximately 200 participants. The lively on-site interactions created a dynamic platform for in-depth dialogue between traditional tea culture and the new generation.

The Taichung Tea, Coffee, Baking, and Spirits Exhibition brings together renowned tea varieties and related products from across Taiwan and around the globe. Through the organizer’s comprehensive integrated marketing strategy, the event targets specific professional audiences, ensuring precise and impactful communication of its offerings. Moreover, a series of engaging pre‑exhibition promotions and vibrant on‑site activities have successfully attracted a broader pool of potential customers.

Taiwan Taichung Tea, Wine, Coffee, and Baking Exhibition tickets are e-tickets. Mainland China visitors must complete online pre-registration with real-name ID verification; overseas visitors must use passport verification; Hong Kong, Macao, and Taiwan visitors must use their travel permit. On site, verify entry with your ID card or by scanning the e-ticket QR code.

The 2027 Taiwan Taichung Tea, Wine, Coffee, and Baking Exhibition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.