Exhibition Information
展会简介
The Exhibition Value of the Guangzhou International Bathroom Show (CBS)
- China’s first large-scale, specialized bathroom expo in South China, serving as a strategic platform deeply integrated with the world’s leading home‑building and interior‑design exhibition. Co‑hosted by China Foreign Trade Center (Guangzhou) and Red Star Macalline, since its inception in 2023, the show has been co‑located and jointly operated with China International Building & Decoration Fair (Guangzhou). Leveraging the fair’s global scale—400,000 square meters—and the extensive industry‑wide resources of nearly 2,000 exhibitors, the Guangzhou Bathroom Show is strategically positioned as a “platform for whole‑bathroom space design trends,” under the theme “Whole‑Bathroom Customization, Design‑Driven Innovation.” It serves as a strategic gateway for bathroom brands to showcase their innovative capabilities, integrate into the broader whole‑home ecosystem, and capture market share in South China.
- Comprehensive coverage of the entire industry value chain, presenting six core sectors in full. Exhibits span the full spectrum of bathroom categories, including whole‑bathroom customization, integrated bathroom solutions (bathtubs, toilets, bidets), smart bathroom products (smart toilets, bathroom mirrors, towel racks), shower systems (shower enclosures, showerheads, steam rooms), bathroom hardware and accessories (faucets, wall‑mounted fixtures, floor drains), as well as swimming equipment and related accessories. From traditional sanitaryware to cutting‑edge health‑focused smart products, from individual bathroom items to comprehensive space‑customization solutions, the show offers a complete panorama of innovations across the entire bathroom industry chain, precisely connecting with key buyers such as distributors, real estate developers, architectural firms, and home‑improvement companies.
- Bringing together world‑class enterprises to foster collaborative innovation within the sector. The event features international top brands like Kohler, Hansgrohe, Moen, and LIXIL, alongside domestic leaders such as JOMOO, HEGII, American Standard, Huida, Langjing, Ronsel, and Huayi. In 2024, nearly 200 renowned domestic and international bathroom brands participated, occupying an exhibition area of 35,000 square meters, highlighting the latest breakthroughs of leading Chinese brands in smart bathrooms and whole‑bathroom customization. HEGII’s Super R9 smart toilet incorporates AI‑guided intelligent cleaning technology; JOMOO showcased a scenario‑based digital smart bathroom system integrated with Huawei’s HarmonyOS; while American Standard’s Welfare Space and Clara’s Customized Space sets set new industry benchmarks.
- Deep integration of whole‑bathroom customization with the whole‑home ecosystem, setting the tone for industry trends. In response to the growing trend toward whole‑home customization, the show shares a dedicated zone with the China International Building & Decoration Fair’s custom‑design pavilion, bringing together standout brands such as Ronsel, Saintlia, Rose Island, Tipei, and Purevan—companies whose core competitiveness lies in whole‑bathroom customization—thus completing the final piece of the puzzle for indoor space customization. The concept of coordinated spatial design is gaining traction, with brands like AQUATIZ, Leiluwei, and Letu presenting immersive bathroom‑space scenarios that echo the balcony‑ecosystem pavilion at the building & decoration fair, ushering in a new wave of home‑fashion trends.
- Creating new smart‑bathroom scenarios and establishing a cutting‑edge hub for technological innovation. The show shares a common floor with the China International Building & Decoration Fair’s smart‑home thematic zone, enabling seamless connectivity. Together with leading Chinese brands such as JOMOO, HEGII, American Standard, and Huida, it pioneers novel domestic smart‑bathroom scenarios—from smart toilets equipped with over 100 patented technologies to digitally integrated bathroom spaces linked with HarmonyOS, from voice‑activated mirror cabinets to water‑based wellness technologies. The iterative innovation and scenario‑driven presentation of smart bathroom products have become the show’s most compelling highlights.
- Boosting overseas expansion for the bathroom industry and establishing an international trade‑connectivity platform. Capitalizing on the China International Building & Decoration Fair’s CBD World‑Connect “Global Link” initiative, the show joins forces with strong local brands like Huayi and Huida to jointly expand overseas networks, targeting ASEAN, the Middle East, Africa, and Belt and Road countries and regions, and actively developing export channels. Leveraging the competitive advantages of South China’s bathroom manufacturing cluster, this platform provides an efficient pathway for enterprises to broaden their international presence and enhance the global visibility of Chinese bathroom brands.





