Eurobike, Frankfurt, GermanyEUROBIKE

The EUROBIKE, held in Frankfurt, Germany, is one of the world’s largest and most important bicycle exhibitions; it also serves as a global benchmark for technological trends in the cycling industry. Covering everything from lightweight materials and aerodynamics to electric-assist systems, smart technologies, and sustainable manufacturing, the show has established a comprehensive ecosystem that spans recreational riding and urban commuting through to professional competitive cycling.

The event brings together buyers from around the globe, spanning the entire value chain—from manufacturers and distributors to retailers. The exhibit range includes mountain bikes, children’s bicycles, e‑bikes, and related accessories. At the same time, EUROBIKE attracts professional visitors and cycling enthusiasts from across the world, underscoring its high level of specialization.

Attracting both exhibitors and attendees, EUROBIKE offers tangible benefits: sign up to exhibit and receive subsidies! In its most recent edition, the fair covered a total area of 103,000 square meters, with 1,379 participating companies hailing from China, the Netherlands, Switzerland, Italy, the United Kingdom, France, India, Taiwan, Russia, and other countries, drawing an attendance of 66,600 visitors.

Moreover, during the public days of the exhibition, approximately 20,000 cycling enthusiasts attended, engaging actively with on-site manufacturers and traders, thereby significantly advancing the global development of cycling and further highlighting the strong position of the EUROBIKE in the industry.

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At the EUROBIKE, emerging Chinese brands such as BATTLE, JAVA, LANGTU, MISSILE, ofo, Qiji, SAVA, SKYEE, TRINX, Golden Wheel, XDS, and others made their debut, earning widespread recognition and acclaim within the industry. Pursuing high-end exports and aligning with international standards has become a key trend and favorable opportunity for Chinese enterprises today.