Since the handover of the organizer to the Japan Cosmetic Ingredients Association Federation in 2011, the Japan Yokohama Cosmetics Ingredients and Technology Exhibition (CITE JAPAN) has been the first exhibition in the Japanese cosmetics industry dedicated to integrating planning and operation within the industrial chain. Participants include both raw material suppliers and production manufacturers, gathering all kinds of raw materials, packaging, technology, service systems involved in the entire process of cosmetics R&D and production, becoming a powerful platform for promoting cosmetics development while also serving as an information exchange hub.

In recent years, the number of overseas visitors and exhibitors has been increasing, and the previous NORTH exhibition received more support as a new exhibition platform. The Japan Yokohama Cosmetics Ingredients and Technology Exhibition (CITE JAPAN) provides a venue for meaningful information exchange by showcasing and introducing the latest materials, technologies, and services related to the cosmetics industry, committed to the development of the cosmetics industry.

As an ideal opportunity for all companies in the cosmetics-related industries in Japan to promote the most advanced materials and technologies in the Japanese cosmetics industry, the Japan Yokohama Cosmetics Ingredients and Technology Exhibition (CITE JAPAN) gathers under the theme of "The Next Step in Cosmetics Ingredients and Technology - Worldwide", announcing the cutting-edge materials and technologies of the Japanese cosmetics industry to the world.