Brazil Education Equipment ExhibitionBett Educar

The Bett Educar exhibition in São Paulo, Brazil, is the largest and most professionally curated education trade show in South America. Held annually since 1994, it has become one of the most prestigious education events in Latin America—and indeed, worldwide.

Bett Educar brings together exhibitors from 22 countries, including Argentina, Australia, Canada, and China, showcasing the latest advancements in global educational technology. The event attracts a broad local audience, with strong participation from São Paulo, Minas Gerais, Rio de Janeiro, and other states; attendees from the Southeast region account for 82% of the total, underscoring the exhibition’s profound regional influence.

This edition drew over 47,000 visitors, more than 330 solution providers, and over 6,100 industry professionals from 22 countries, further cementing its leadership in the education‑technology sector.

Juzhan has repeatedly facilitated the participation of select high‑quality companies at this event. Bett Educar will continue to serve as a premier platform for global education‑technology firms to engage in dialogue and forge partnerships, thereby supporting the ongoing development of a thriving educational innovation ecosystem across Latin America.