Tokyo Motorcycle Show, Japan

The Tokyo Motorcycle Show is one of the world’s five major motorcycle exhibitions and Japan’s premier motorcycle show. It showcases cutting-edge technologies, with Japanese exhibitors including globally renowned domestic brands such as Honda, Yamaha, and Kawasaki, alongside international participants like Harley‑Davidson, BMW, Ducati, and Triumph.

The Tokyo Motorcycle Show brings together leading global brands from the motorcycle industry, setting trends and shaping market direction. Its high degree of international participation and diverse offerings create a dynamic platform for interaction between exhibitors and visitors.

The Japanese government continues to pursue a dual policy of fiscal and monetary easing to bolster the economy. According to a recent survey conducted by Kyodo News among Japan’s top companies, many anticipate a recovery in personal consumption and capital investment, which had been sluggish in 2016. Notably, 88% of respondents expect economic conditions to improve in 2017, nearly nine out of ten. Japan is undoubtedly a flagship of modern Asian industry, and this holds true for its motorcycle manufacturing sector as well.

Honda, Suzuki, Yamaha, and Kawasaki are Japan’s four most renowned motorcycle manufacturers. While Japan’s motorcycle industry can trace its origins back to the early 20th century, it only achieved substantial scale after World War II. In August last year, Japan produced 48,256 motorcycles, up 3.7% year on year, with Europe serving as its primary export market. As Japan’s industrial development progressed, air pollution levels rose, prompting the government to impose stricter emission standards. This regulatory framework has led to higher vehicle prices and a reduction in the number of models available in the domestic market.

The Tokyo Motorcycle Show thus provides participants with ample opportunities to expand their business, truly earning its reputation as one of the largest and most far-reaching specialized trade fairs in the industry. (Copyright of this article belongs to Juzhan; unauthorized reproduction is prohibited.)

Tokyo Motorcycle Show, Japan tickets are e-tickets. Domestic and international visitors must complete online pre-registration with real-name passport verification. After purchase, the organizer verifies visitor identity. Visitors who do not meet entry requirements may need to submit additional documents. Once approved, you will receive email confirmation or a QR code. On site, present your original passport and confirmation letter to collect a paper badge, or scan the QR code to enter.

Partial exhibitor directory and exhibitor list for Tokyo Motorcycle Show, Japan: エフ・シー・シー, SPHERE LIGHT, Shenzhen Asmax Infinite Technology Co., Ltd., PLENTY TECHNOLOGY SPORTS ACCESSORIES CO., LTD., 株式会社ナビタイムジャパン, and others. The 2027 edition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.

The Exhibition Value of the Tokyo Motorcycle Show

• The Tokyo Motorcycle Show is one of the world’s five major motorcycle exhibitions, ranking alongside Italy’s EICMA and Germany’s INTERMOT as a premier global event. Since its inception in 1973, it has become a key indicator of trends in Asia’s motorcycle industry and a strategic gateway for international companies seeking to enter the Japanese and broader Asia-Pacific markets. Organized by the Tokyo Motorcycle Exhibition Association, the show is held annually at the Tokyo Big Sight exhibition center, making it the longest-running and largest specialized motorcycle exhibition in Asia.
• Its core value lies in its unparalleled reach within the Asian market and its highly concentrated pool of professional buyers. Each year, the show attracts more than 1,000 exhibitors and over 130,000 trade visitors from around the globe, spanning Japan as well as China, South Korea, the United States, Europe, and dozens of other countries and regions. The exhibitor lineup is exceptionally strong, with Japan’s four leading motorcycle brands—Honda, Yamaha, Kawasaki, and Suzuki—presenting their full range of offerings, while international giants such as Harley‑Davidson, BMW, Ducati, and Triumph also participate regularly, creating a comprehensive display that covers everything from complete vehicle manufacturing to component supply.
• The show serves as a one-stop commercial platform encompassing the entire motorcycle industry chain. Exhibits include complete motorcycles—gasoline‑powered, electric, off‑road, and ATV models—as well as core components such as engines, tires, batteries, aftermarket parts, electronic control systems, and testing equipment. The offering further extends to a full spectrum of ancillary products, including riding apparel, helmets, safety gear, cleaning and maintenance supplies, and lubricants. The show places particular emphasis on cutting‑edge technologies, showcasing the latest advancements across electrification, intelligent systems, and high‑performance customization.
• The exhibition aligns closely with three major industry trends—electrification, intelligence, and customization culture—establishing a robust hub for deep integration among industry, academia, research, and end‑users. As the global motorcycle industry transitions toward electrification, the share of electric motorcycles and new‑energy technologies on display continues to grow. Meanwhile, Japan’s rich tradition of customization culture ensures that a wide array of aftermarket parts, high‑performance components, and personalized customizations remain highlights of the show, reflecting the sector’s profound shift “from a mere means of transportation to a lifestyle choice.”
• For Chinese enterprises, this exhibition represents a strategic gateway to the Japanese and broader Asian markets, facilitating connections with international resources and showcasing innovative capabilities. Given Japan’s stringent requirements for product quality and technical standards, Chinese companies entering the Japanese market through this platform can significantly enhance their international brand reputation. As a major global producer of motorcycles, China holds distinct advantages in areas such as electric motorcycles, battery technology, and component supply chains. Exhibiting firms can leverage this venue to connect with key procurement networks in Japan and the Asia‑Pacific region, seizing early opportunities in the ongoing transformation of the motorcycle industry toward electrification, intelligence, and globalization.

Notable exhibitors

• Japanese Domestic Brands: Honda, Yamaha, Kawasaki, Suzuki
• Internationally Renowned Motorcycle Brands: Harley-Davidson, BMW, Ducati, Triumph, KTM, Piaggio, Aprilia, Moto Guzzi, CFMOTO, Triumph Motorcycles Japan, Harley-Davidson Japan, KTM Japan, Piaggio Group Japan (including Aprilia, Moto Guzzi, Vespa), BMW Motorrad, Ducati
• Electric Motorcycle Brands: FELO (represented by Speed Master), Yadea Electric Vehicles, Landscape (CFMOTO), Trick Star
• Accessories and Customization Brands: T.Pro.Innovation (exhibitor at the PIT Maintenance Show)
• Motorcycle Accessories Brands: Bridgestone, Dunlop