The Xiamen Asia Hotel & Catering Expo (HCSA) has established itself as Asia’s leading expo and trade event for the hotel and catering industries, providing critical support for high-quality sectoral development. With a focus on the full spectrum of the food and beverage value chain, it delivers end-to-end solutions. The event gathers more than 650 reputable domestic and international exhibitors, including significant international participation from Pakistan, Vietnam, South Korea, and other nati

The Value of Participating in the Xiamen Asia Hotel Show

• The Xiamen Hotel & Catering Show (HCSA) is a highly influential B2B flagship event for the hotel and catering industries in East and South China. Through years of accumulation and evolution, it has become Asia’s premier expo and marketplace for the hotel and catering sectors. Co-hosted by authoritative organizations such as the All-China Federation of Industry and Commerce and the Commercial Food Service Development Center, leveraging Xiamen’s strategic location as an international tourist city, the show serves the markets of South and East China, acting as a central platform for connecting global resources within the hotel and catering value chain, showcasing cutting-edge technological advancements, and guiding industry development trends.
• The core value of participation lies in the show’s comprehensive, full-industry-chain coverage and its unique ability to precisely connect with key decision-makers in the South China market. Focusing on the entire food and beverage value chain—from premium global ingredients and specialty condiments to intelligent catering equipment and today’s popular beverage systems—the show offers one-stop access to all categories. Its professional audience includes procurement managers of star-rated hotels, decision-makers from chain restaurant operators, distributors, and supply-chain partners, providing exhibitors with a strategic gateway directly to South China’s most influential purchasing decision-makers.
• The show establishes an international platform linking global markets, bringing together leading brands and innovative forces. At the 2026 edition, the show will host 650 high-quality domestic and international exhibitors, including prominent international participants from Pakistan, Vietnam, South Korea, and other countries, forming an unprecedentedly diverse international lineup that heralds a new era of global collaboration in the food and beverage sector. Exhibits comprehensively cover kitchen equipment, tableware, hotel linens, cleaning machinery, food and beverage processing equipment, coffee and tea products, engineering design, smart hotels, hotel furniture, and more, creating a complete industrial ecosystem closed-loop.
• The show aligns with three major industry trends—green transformation, digitalization, and internationalization—building a robust technological hub where academia, industry, research, and application converge. Focusing on cutting-edge topics such as smart hotel systems, intelligent catering equipment, eco-friendly packaging materials, and sustainable ingredient sourcing, the show provides end-to-end support—from trend analysis to commercial implementation. Concurrently, the show hosts numerous specialized forums and industry exchange events, gathering experts and corporate leaders to jointly explore innovative pathways for the hotel and catering sectors.
• For Chinese enterprises, this show represents a strategic gateway for expanding into the South and East China markets, connecting with international resources, and showcasing their innovative capabilities. As an international tourist city, Xiamen radiates throughout Fujian and the broader South China region. Leveraging the locational advantages of the Xiamen International Convention and Exhibition Center, the show offers local businesses an efficient channel for brand promotion and market expansion. Exhibiting companies can use this platform to engage with South China’s core purchasing networks, seizing early opportunities in the green, intelligent, and international transformation of the hotel and catering industries.