Japan Golf FairJAPAN GOLF FAIR

The Japan Golf Fair is the largest and most effective professional golf exhibition in Asia. It aims to vigorously expand the golf market, provide golf industry information centered on Japan and Asia, and create a communication platform within the golf industry and with related sectors. Its mission is to promote golf culture and foster the development of the golf tourism industry.

The previous edition of the Japan Golf Fair covered a total exhibition area of 20,000 square meters, featuring 380 exhibitors from China, South Korea, Taiwan (China), Germany, Hong Kong (China), the UK, Singapore, the US, Italy, Spain, Australia, and other regions. It attracted 57,193 attendees.

As one of the world's top nine mainstream sports, golf demonstrates immense social and economic potential in the modern economy, driven by its rich cultural heritage and athletic appeal. The golf industry, which supports this sport, features a long value chain, strong driving force, and wide radiation. It delivers economic, environmental, and social benefits, making it a sunrise industry. As a crucial terminal in the value chain, the downstream golf sports sector not only provides a showcase for equipment but also serves as a key driver for the sustained development of the golf club industry.

Currently, Japan has approximately 2,350 operational golf courses and nearly 9 million active golfers. In terms of demand, Japan ranks as the second-largest golf market after the United States; in terms of supply, it is the third-largest country after the United Kingdom.

The Japan Golf Fair focuses on helping exhibitors develop sales agencies, acquire new clients, introduce new products and services to golf enthusiasts, enhance brand image, and attract participation from Japanese golfers, golf courses, and tourism-related enterprises. Exhibitors can also utilize the Juzhan Exhibition Platform for market information exchange, seek partnership opportunities, and gain in-depth insights into the demands of Japanese golfers.   

Notable participating international brands include Life Fitness, Johnson, JSS, Bravo, Think Fitness, Senoh, FLJ, and others. The Japan Golf Fair serves as the premier trade platform for Chinese golf equipment companies to enter the Japanese and broader Asian markets.