The Yokohama Japan Golf Fair is the largest and most effective professional golf exhibition in Japan. It aims to vigorously develop the golf market, provide golf information centered around Japan and Asia, and create a platform for communication within the golf industry as well as with other related industries. Its purpose is to promote the development of golf culture and tourism industry.

The total exhibition area of the previous Yokohama Japan Golf Fair was 20,000 square meters, with 380 participating companies from China, South Korea, Taiwan, Germany, Hong Kong, UK, Singapore, USA, Australia, etc., and a total of 57,193 participants.

Currently, there are approximately 2,350 operating golf courses and nearly 9 million active golfers in Japan. In terms of golf demand, Japan is the second largest market after the United States; in terms of golf supply, Japan is the third largest country after the UK.

Notable exhibitors include international brands such as Lifefitness, Johnson, Jss, Bravo, Thinkfitness, Senoh, Flj, etc. The Yokohama Japan Golf Fair is also the best trade platform for Chinese golf equipment enterprises to enter Japan and even the Asian market.