The Germany Hanover Tire Technology Exhibition (Tire Technology Expo) is a prestigious professional tire technology exhibition hosted by UKIP Company of the United Kingdom and Deutsche Messe AG of Germany. It has made significant progress in terms of strength and depth of professionalism. Exhibitors and visitors from all over the world praise it as "the grand event leading the development of the global tire design and manufacturing industry".

The previous edition of the German Hanover Tire Technology Exhibition (Tire Technology Expo) covered an area of 26,000 square meters, with 319 participating companies from China, Japan, South Korea, Russia, Thailand, Australia, etc., and attracted 18,000 attendees. It drew leading tire manufacturers, engineers, tire traders, and purchasing personnel from tire factories worldwide. The exhibition showcased products covering rubber machinery equipment, raw materials, additives, and tire technology development and manufacturing equipment. Numerous leading technology suppliers and seminar representatives brought countless new products and ideas to the exhibition.