The Malaysia International Furniture Fair (MIFF) is the leading furniture exhibition in Southeast Asia. Established in 1995, it is the largest and most influential international furniture exhibition in ASEAN, ranking among the top ten furniture exhibitions globally.

As a pioneer in regional furniture exhibitions, MIFF has become a renowned one-stop furniture procurement center, attracting buyers from around the world every year. Its uniqueness has successfully attracted worldwide attention, making it the most recognized furniture export exhibition in the region. At the same time, MIFF serves as a window for international industry players to enter the region, with annual transaction volumes reaching US$650 million, reflecting its importance and influence on the furniture industry.

The Malaysia International Furniture Fair (MIFF) has always been favored by Chinese enterprises. In the previous session, more than 100 Chinese companies from Guangdong, Zhejiang, Henan, and Fujian provinces participated, which was the largest number of Chinese companies participating in MIFF in history. This session's China Pavilion featured innovative booth designs that stood out, becoming a highlight at the Malaysia International Furniture Fair (MIFF) again. The traffic flow was second only to the office area on the same floor as the registration hall, and exhibitors reported significant results after the exhibition, with over half of the companies signing deals on the first day.

The Malaysia International Furniture Fair (MIFF) values practicality and trade outcomes over formality. The Chamber of Commerce sends professional personnel to Europe, America, and other Asian countries each year to promote the exhibition and seek out professional purchasing institutions and merchants from various countries to participate in MIFF. Through MIFF, you can showcase your brand on the international stage and gain access to the Asian market. (The content of this article is owned by Juzhan.com and may not be forwarded without permission.)