The Middle East Saudi Big 5 Building Materials Expo Phase II is the most influential exhibition in the five major industries in the Saudi Arabia region. Since 2010, the exhibition has received strong support from relevant government departments in Saudi Arabia. It mainly targets leaders, innovators, architects, project and facility management professionals, and technicians in the construction industry.

The Big 5 Saudi Phase II had over 1,300 exhibitors from 47 countries participating in the previous exhibition, with an exhibition area of 80,000 square meters, attracting over 55,000 visitors. During the exhibition, more than 60 themed speeches were held.

Global data shows that the annual average growth rate of construction output in Saudi Arabia will reach 4% from 2023 to 2026. Under the ESKAN project of the Ministry of Housing, the government plans to build 500,000 housing units. To achieve Saudi Arabia's "Vision 2030" and promote the diversification of the Saudi economy, the Saudi sovereign wealth fund (PIF) launched a plan for five mega projects several years ago (collectively known as the "giga" projects): NEOM, Qiddiya Entertainment City, Red Sea Development, Roshn Housing Development, and Diriyah Development. Among them, the NEOM project alone promises an investment of $500 billion.

For Chinese companies, the Middle East represents huge market potential and development space. With China's rapid development, more and more Chinese companies are going global, seeking more development space. The Middle East has an important position in the global market, which is worth the attention of Chinese enterprises.

The Big 5 Saudi Phase II has already gained recognition for its benefits and impact from exhibitors and audiences around the world. A large amount of capital will flow into the local building materials market in Saudi Arabia, and the organizing committee continues to call for buyers and suppliers from all over the world.