The BAU - Munich International Building and Construction Expo was first held in 1964 and is hosted by Messe München International, one of the top five exhibition companies in Germany. It is a professional exhibition in the field of building technology and construction materials, ranking among the largest building industry exhibitions in Europe. (Copyright of this article belongs to JuZhan.com. Unauthorized reproduction is prohibited.)

The total area of the BAU - Munich International Building and Construction Exhibition was 180,000 square meters at the last event, gathering exhibitors from 42 countries, including China, Japan, Dubai, India, Indonesia, Spain, Turkey, Italy, Singapore, Thailand, Poland, Netherlands, Sweden, Peru, Russia, etc., with a total number of visitors reaching 250,000.

The German building materials market has long since evolved beyond being just a superstore for building materials and decorative items. The product range has expanded and extended over many years. Currently, competition in the Chinese building materials market is intense, and expanding overseas markets has become an urgent need for major companies. However, for Chinese building materials to truly become mainstream products in the German and European markets, some issues must be addressed.

Chinese enterprises exporting products to Europe cannot rely solely on low prices but should also focus on product quality and sales service. By establishing good cooperative relationships with local importers and utilizing their existing marketing networks and channels, they can continuously promote the market and establish their own brand image for Chinese enterprises. The BAU - Munich International Building and Construction Exhibition is the preferred platform for Chinese building materials companies to enter the European market.