Tokyo Auto SalonTOKYO AUTO SALON

The Tokyo Auto Salon (TOKYO AUTO SALON) was established in 1983, originating from the cultural concept of "consumer vehicle personalization" pioneered by Dajiro Inada, the founding editor-in-chief of Option magazine. Initially named the "Tokyo Exciting Car Show," it has evolved into a premier global event for tuning products, motorsports, and classic cars. The exhibition is widely recognized as the world's leading launchpad for new automotive tuning products.

The Tokyo Auto Salon (TOKYO AUTO SALON) stands alongside the SEMA Show in Las Vegas, USA, and the Essen Motor Show in Germany as one of the "Big Three Global Auto Tuning Exhibitions."

As automobiles evolve from mere transportation tools to vehicles for personal expression, the automotive tuning industry is experiencing a global boom. The Tokyo Auto Salon (TOKYO AUTO SALON) serves not only as a showcase for cutting-edge tuning technologies worldwide but also as a key benchmark for forecasting future industry trends. For domestic professionals and enthusiasts, especially against the backdrop of gradually liberalizing tuning regulations in China, this year's exhibition holds exceptional significance.

The Tokyo Auto Salon (TOKYO AUTO SALON) covers an exhibition area of 72,000 square meters, hosting 1,120 global exhibiting brands and expected to attract 258,406 professional visitors and enthusiasts. Geographically, exhibitors hail from over 50 countries and regions, including China, the USA, Germany, and South Korea. Notably, 45% of attendees are professional buyers, including heads of tuning shop chains across Southeast Asia and Europe, highlighting the event's dual value in commercial matchmaking and cultural exchange.

New energy vehicle (NEV) tuning emerges as the standout highlight of this edition, accounting for 20% of all exhibits. For mainstream EVs like the Tesla Model 3, the show will feature battery management system (BMS) upgrade modules capable of increasing charging speeds by 30%. KW's coilover suspension systems tailored for EVs will also be showcased, lowering ride height while maintaining comfort. The integration of smart technology further expands tuning boundaries; for instance, a 360° panoramic imaging system linked to sport mode automatically switches camera angles during aggressive driving to enhance safety. Additionally, supporting products like portable fast-charging stations for modified EVs will complete the NEV tuning ecosystem.

Amid the global automotive industry's shift toward electrification and intelligence, the Tokyo Auto Salon (TOKYO AUTO SALON) is more than a visual feast; it serves as a "barometer" and "connector" for industry transformation. For domestic professionals, it is a vital window to learn advanced technologies and connect with global resources. For enthusiasts, it offers an unparalleled opportunity to experience the charm of tuning culture up close. Let us turn our focus to Tokyo and join this premier annual gathering of the global automotive tuning industry!