ISPO European Outdoor & Sports Goods ExhibitionISPO

First held in 1970, the ISPO European Outdoor & Sports Goods Exhibition is globally recognized as the most renowned and authoritative trade fair for outdoor and sports goods. The exhibition covers a comprehensive range of products and related industries within the sports sector. Each edition is organized across multiple specialized halls and zones, integrating product showcases with thematic highlights to demonstrate the professionalism and authority of ISPO.

Amid a global slowdown in sports consumption and intensifying industry competition, ISPO makes a strong comeback with a completely refreshed format, providing the sports industry with a long-awaited clear direction: innovation, retail transformation, and cross-sector integration are reshaping the market landscape.

Sports, outdoor activities, fashion, technology, and health are undergoing deep integration. Facing challenges such as stabilizing inventory levels and increasingly rational consumer behavior, ISPO positions retail as its core theme. Through a newly designed pavilion layout, the official launch of the Retail Club, and dialogues among industry leaders, the fair sends a clear message: the industry has shifted from 'how to survive' to 'how to achieve renewed growth.'

ISPO has announced a comprehensive strategic adjustment starting in 2026: jointly restructured by Messe München and Raccoon Media Group, the event will relocate to the RAI Amsterdam Convention Centre. This transition marks ISPO's entry into a new phase that is more international, flexible, and closely aligned with industry dynamics.