Beauty West Africa (Lagos, Nigeria)Beauty West Africa

Beauty West Africa (Lagos, Nigeria) is the most popular beauty and hair exhibition in West Africa. The event attracted 325 exhibitors from around the globe and over 10,500 beauty and hair care professionals.

National pavilions this edition included China, Turkey, Pakistan, South Korea, Egypt, and Malaysia, alongside strong delegations of exhibitors from Europe, the UAE, and the United States. Their showcased products spanned fragrances, body care, nail care, hair care, skincare, and oral care. Overseas visitor delegations included attendees from Ghana, Benin, Côte d'Ivoire, Liberia, The Gambia, Senegal, Sierra Leone, and Cameroon.

Ken Baber, Manager at organizer BtoB Events, expressed his delight at the event's growing popularity among exhibitors and visitors each year. "We welcome a large number of participants to this year's Beauty West Africa. The broad participation from SMEs, importers, distributors, retailers, and beauty and hair professionals is key to the success of Africa's leading beauty and hair trade show."

During Beauty West Africa, a series of seminars, demonstrations, and conferences were held, providing exhibitors with opportunities to showcase new products and highlight beauty trends and technologies. The conferences featured industry-leading speakers sharing valuable insights, with participation from renowned brands such as Lush Hair, Wahl Barbering, and EATOW.