Playworld Middle EastPlayworld Middle East

Playworld Middle East is the largest toy and children's products exhibition in the Middle East. Organized by the world-renowned Messe Frankfurt, it was previously known as Toy Fair Middle East. Launched in 2002, it was renamed Playworld Middle East in 2011, expanding its product scope based on the original Toy Fair Middle East.

The visitor profile primarily includes toy stores, baby product retailers, preschool supply shops, home & lifestyle stores, department stores, supermarkets, hypermarkets, sports shops, kindergartens & schools, entertainment centers, sports venues, hospitals, pharmacies, sports clubs, book/stationery stores, gift shops, duty-free stores, as well as retailers and distributors of toys and leisure products.

Playworld Middle East is a comprehensive exhibition covering games, children's toys, baby products, sports equipment, and nursery furniture for all age groups. It serves as an excellent platform for exploring new product markets and enhancing corporate and brand image.

JZhan has successfully organized numerous high-quality enterprises to participate multiple times! Exhibitors at Playworld Middle East come from all over the world, with Chinese products achieving particularly outstanding on-site trade results. The exhibition provides an excellent business platform for many Asian exhibitors to successfully tap into the highly promising Middle Eastern market.