Middle East Dubai Toys and Baby Products Expo(Playworld Middle East) is the largest toy and children's products exhibition in the Middle East region. Hosted by the world-renowned Frankfurt Exhibition Company. Previously known as: Middle East Toy Fair (Toy Fair Middle East), this exhibition has been held since 2002, renamed Playworld Middle East in 2011, expanding its product range on the basis of the Middle East Toy Fair.

The audience type mainly includes toy stores, baby product stores, pre-school supplies stores, home and household stores, department stores, supermarkets, hypermarkets, sports stores, kindergartens, schools, amusement centers, sports fields, hospitals, pharmacies, sports clubs, bookstores / stationery stores, gift shops, duty-free shops, toy and leisure product stores and distributors.

Middle East Dubai Toys and Baby Products Expo (Playworld Middle East) will be a comprehensive exhibition covering all age groups of games, children's toys, baby products, sports equipment, baby furniture, etc. It is an excellent platform for developing new product markets and enhancing corporate and brand image.

Middle East Dubai Toys and Baby Products Expo (Playworld Middle East) exhibitors are from all over the world, with particularly outstanding on-site trade results for Chinese products. The exhibition provides a good business platform for many Asian exhibiting companies to successfully tap into the huge potential Middle East market.