Franchise Expo Germany (FEX)Franchise Expo Germany

Franchise Expo Germany (FEX) is Germany's largest and most influential franchise exhibition. Organized by Messe Frankfurt GmbH, it is tailored for aspiring entrepreneurs and individuals interested in franchising.

This edition attracted exhibitors from 17 countries, including Germany, Austria, Greece, Turkey, Malaysia, Canada, China, Saudi Arabia, and the UAE, highlighting the accelerating global expansion of franchise systems.

Franchise Expo Germany showcased 113 franchise brands across multiple popular sectors: McDonald's, Subway, Döner Kebab, Fatburger, Anytime Fitness, Küffel Home Care, Sonnentor, Green & Clean, PLAN A Kitchen Design, FALC Real Estate, Die Zauberfrau, and more. FEX clearly signals that franchising remains a primary driver for SME entrepreneurship and expansion in Europe.

Keynote speakers included football star and entrepreneur Lukas Podolski, renowned European startup mentor Ali Mahlodji, and business trend analyst Tristan Horx. Additionally, multilingual simultaneous interpretation was introduced for the first time, providing barrier-free communication for international attendees and realizing a truly "borderless franchising" experience.

From data to trends, from brands to communities! Franchise Expo Germany transcends language, industry, and national boundaries, conveying to the world that the franchise industry is shaping the future of the entrepreneurial ecosystem in Europe and globally, starting with "people".