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Expo Beauty Show Mexico (EBS Mexico)
Expo Beauty Show
- Dates
- Show Hours:
- Venue
- Centro Banamex
- Highlights
- Mexico’s largest and most professional beauty and cosmetics exhibition


Group tour

Airport transferLocal receptionEntry badge4-star hotelBusiness mealsFull transportSightseeing
Exhibition Data
- 1/1
- Edition
- 38000㎡
- Exhibition area
- 675
- Exhibitors
- 69000
- Visitors
Mexico City Beauty Expo Details
- Organizer:
- Reed Exhibitions
- City:
- MexicoMexico City
- Venue:
- Centro Banamex
- Address:
- Conscripto 311. Colonia Lomas de Sotelo. Delegación Miguel Hidalgo. 11200. México D.F.
Profile
Expo Beauty Show is the largest and most professional beauty and cosmetics exhibition in Mexico. During the event, the organizer dedicates a special educational training zone, offering on-site courses and seminars covering ten areas including makeup, nail art, color theory, hairstyling, and decoration. These highly acclaimed activities have attracted numerous Mexican buyers for visits and consultations. Exhibitors aiming to expand into the American and Mexican markets are highly encouraged to participate.
This exhibition not only showcases the latest beauty products and technologies but also features a dedicated educational zone covering makeup, nail care, hairstyling, and decoration, providing visitors with a comprehensive platform for learning and networking. These well-curated events have received high praise from industry experts and attracted a large number of Mexican buyers, offering excellent business opportunities for companies looking to penetrate the US and Mexican markets.
JZhan has successfully organized numerous high-quality enterprises to participate multiple times! The previous edition of Expo Beauty Show covered a total area of 38,000 square meters, featuring 675 exhibitors from Canada, Brazil, Argentina, Colombia, Spain, Italy, Germany, Japan, South Korea, China, and other countries, with over 69,000 attendees.
Here, you can connect directly with Mexican importers, major wholesalers, renowned brands, and manufacturers without any intermediaries, gaining deep insights into the real demands of local retailers, professionals, and consumers. This not only provides convenient business networking opportunities but also helps you accurately grasp market trends and expand your commercial footprint.
With its professional exhibitions, diverse activities, broad participation, and profound commercial impact, Expo Beauty Show has become an indispensable annual event in the beauty industry. We welcome beauty professionals worldwide to participate and jointly witness and lead the brilliant future of the beauty sector!
Expo Beauty Show Mexico (EBS Mexico) tickets are e-tickets. Domestic and international visitors must complete online pre-registration with real-name passport verification. After purchase, the organizer verifies visitor identity. Visitors who do not meet entry requirements may need to submit additional documents. Once approved, you will receive email confirmation or a QR code. On site, present your original passport and confirmation letter to collect a paper badge, or scan the QR code to enter.
Partial exhibitor directory and exhibitor list for Expo Beauty Show Mexico (EBS Mexico): Cosm.o SRL, Gelish, BEAUTYSOURCING, Beurer, Yiwu Newby Makeup Co., Limited, PUNTI DI VISTA SRL, and others. The 2026 edition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.
Exhibitor Value of the Mexico Beauty Show
One-Stop Coverage Across the Entire Industry Chain
The Mexico Beauty Show (EBS MEXICO) is one of the largest beauty industry trade shows in Latin America. With an exhibition space of 38,000 square meters, it brings together 675 exhibitors, spanning the entire value chain—including personal care, hair and beauty, nail care, cosmetic raw materials, packaging equipment, and spa & wellness services.
A Hub for Global Buyer Networks
The Mexico Beauty Show attracts up to 69,000 visitors, with a significant proportion being professional buyers—distributors, retailers, salon owners, and e‑commerce purchasers from Mexico, Central America, and South America. As Latin America’s second-largest economy, Mexico’s beauty market exhibits a high reliance on imported products, while consumers demonstrate strong brand loyalty and are willing to pay premium prices for quality offerings.
A Premier Platform for Cutting-Edge Technologies and New Product Launches
EBS MEXICO serves as a key gateway for introducing new technologies and formulations to the Latin American market. The show typically features dedicated “New Product Launch Zones” and “Technology Demonstration Areas,” enabling exhibitors to showcase their latest innovations—such as natural organic ingredients, sustainable packaging solutions, and smart beauty devices. The event provides an ideal testing ground for gauging local buyer feedback and refining product strategies accordingly.
Strategic Positioning Across Niche Segments
The exhibition offers multiple specialized thematic zones, including Hair Care, Nail Care, Spa & Wellness, and Cosmetic Raw Materials & Packaging. This segmented approach allows exhibitors to precisely target their desired customer base, rather than relying on passive exposure in general-purpose areas. For instance, nail and hair care products are experiencing rapid growth in the Latin American market; concentrated showcases help companies build immediate industry recognition and forge deep, long-term partnerships with professional buyers.
An Entry Point to International Markets
Mexico is a highly sought-after market amid global supply chain realignments, benefiting from its proximity to the United States and preferential tariff treatment under numerous trade agreements. By participating in EBS MEXICO, Chinese companies not only gain access to a consumer base of 130 million but also position themselves as gatekeepers to the broader Latin American market. Exhibition organizers frequently arrange international buyer‑matching events, helping new exhibitors rapidly establish localized sales networks—far more efficiently than attempting to penetrate these markets independently.
Expo Beauty Show Exhibitior List
Expo Beauty Show Mexico (EBS Mexico) Range
Is my product suitable?Beauty products
Nail care products
Beauty equipment
Booth Sales

Ms. ZhangGold-Medal PM
3 Years Booth Sales
2026 Mexico City Beauty Ticket Sales

Mr. HanGold-Medal PM
3 Years Booth Sales
Mexico City Beauty Venue
Mexico City Beauty Booth Price


Process
- 1.Submit the business license of the company
- 2.Submit product picture and name
- 3.Receive exhibition presentation documents and booth drawings
- 4.Submit booth application form/Sign booth contract
- 5.Pay the contract booth deposit
- 6.Prepare for exhibition








