Shenzhen Special Channel Pet Products Exhibition (SCPE)SCPE

Co-located with the Shenzhen Gift & Home Exhibition, the Shenzhen Special Channel Pet Products Exhibition (SCPE) builds upon a flagship event established in 1993. Certified by UFI (The Global Association of the Exhibition Industry) in 2005, it stands as China's premier exhibition for gifts and home products. Led by over 100 professional associations and specialized markets nationwide, it attracts 300,000 professional buyers from domestic and international markets for business negotiations. It is widely recognized as the "bellwether of the gift industry" in China and across the Asia-Pacific region.

For pet product enterprises, the Shenzhen Gift & Home Exhibition serves as an exceptional trade platform. It not only efficiently connects with professional gift procurement buyers but also expands emerging sales channels such as live-streaming e-commerce and private-domain community leaders. This edition will feature a B2B & B2C integrated event model, enhancing the professionalism and influence of the pet industry while creating immersive scenarios tailored to younger consumer demographics, aiming to empower and boost brand awareness and favorability.

Adopting a comprehensive new model of "Live Exhibition Broadcasting + Product Sourcing Fair + Business Matchmaking Conference," SCPE creates an integrated branding and sales platform for high-quality consumer goods suppliers, including brand owners, distributors, source factories, and retail/chain stores. It customizes exclusive product selection exhibitions for influencers, live-streamers, community leaders, and private-domain channels, while inviting top-tier and mid-tier KOLs to attend on-site for live-streaming sales. This helps pet industry professionals access premium resources across R&D, production, supply, branding, sales, and distribution channels in one stop, providing a direct communication and exchange platform.