InterCharm MoscowInterCHARM Moscow

InterCharm Moscow is the most professional cosmetics and beauty equipment exhibition in Russia and Eastern Europe. Organized by the world-leading exhibition group Reed Exhibitions and supported by the Russian Federal Government and Moscow City Government, it holds a highly significant position in the Russian beauty market. (Copyright belongs to Juzhan. Unauthorized reproduction is prohibited.)

Russia is the largest country in the world, spanning Europe and Asia. As a major successor state of the former Soviet Union, it is a highly influential global power. The Russian beauty market is one of the fastest-growing in the world, expanding at an annual rate of 8%. It is also Europe's largest cosmetics consumer market, with 90% of the population purchasing cosmetics regularly. The Russian cosmetics market generated approximately USD 2.72 billion in 2021. Market analysis projects revenue to reach around USD 3.29 billion by 2026. Russian women spend an average of 12% of their income on cosmetics, more than double that of American or European consumers. Chinese products are also highly popular in Russia, ranking 7th in imports with a value of USD 47 million, and China is one of the two fastest-growing import sources for the country.

InterCharm Moscow is an exhibition and forum dedicated to conscious and comprehensive beauty approaches. It covers knowledge, products, technologies, and trends for salons, spas, wellness businesses, and clinic development. Combining a conference program with an exhibition hall, it serves as the premier platform for discovering professional products, technologies, and expertise.

InterCharm Moscow holds a pivotal position in the Russian beauty market. It is also the only exhibition in the sector awarded the UFI (Global Association of the Exhibition Industry) Approved status, serving as the benchmark for beauty industry development in Russia.