SUN Beach & Outdoor StyleSUN Beach&Outdoor Style

SUN Beach & Outdoor Style is a landmark exhibition in Italy and a leading global trade show for the outdoor and leisure industry. It serves as both the engine and showcase of the outdoor products market, providing a crucial platform for companies to enter the Italian market. Over the years, it has attracted a vast number of accommodation facilities, resorts, alternative accommodations and outdoor tourism enterprises from Italy and around the world, along with key players from related industries.

The exhibition offers Italy's most comprehensive showcase of the entire sector: from design to furnishings, from furniture to technology, and from innovative solutions to the latest trends in the beach world. Since 2023, SUN Beach & Outdoor Style has been part of InOut, an event under the Contract & Community division. (Content copyright belongs to JZhan. Unauthorized reproduction is strictly prohibited.)

A defining feature of the exhibition is the extensive participation of exhibitors. Architects and designers present distinctive projects, making this event truly one-of-a-kind. The exhibition covers a total area of 109,000 square meters, featuring 2,700 exhibitors, 26 national pavilions, and 67,000 professional visitors.

Guided by a "green" mission, SUN Beach & Outdoor Style is committed to protecting ecosystems, respecting the environment, and promoting eco-friendly concepts. The integration of functionality and efficiency with Renaissance aesthetics serves as a major advantage and attraction for buyers and exhibitors worldwide.

The exhibition combines business networking opportunities with professional meetings and product offerings, creating the largest marketplace for the global tourism and hospitality industry. Its goal is to comprehensively integrate the excellence of "Made in Italy" in supply with Italy's dynamic global demand, facilitating business with international companies and the most innovative Italian groups.