The Turkey Beauty Cosmetics Exhibition (Beauty Istanbul) is a cosmetics, beauty, hair, private label, packaging, and ingredient exhibition. It serves as a connection point for large professional buyers from various sales channels within the region, including general markets, beauty and hairdressing salons, factories, SPA groups, outsourcing private label companies, department stores, and more, with major brands and quality manufacturers from around the world.

The Turkey Beauty Cosmetics Exhibition (Beauty Istanbul) showcases the latest trends in the beauty industry, introduces mainstream new products, increases market share of enterprise products, meets new business partners, promotes products, provides visiting buyers with new inspiration, and searches for new sources of supply.

With a national GDP reaching millions of billions of dollars, Turkey ranks among the top 15 global economic systems, boasting a stable political environment and being a global investment hub with increasing political and economic power. It has signed over 15 free economic agreements. The beauty market in Turkey and its neighboring regions is valued at $3 billion and $1 billion respectively. The Turkey Beauty Cosmetics Exhibition (Beauty Istanbul) is the best trade platform for Chinese beauty cosmetics enterprises to enter the Turkish market.