Middle East Dubai Confectionery and Snack Food ExhibitionISM Middle East

The Middle East Dubai Confectionery and Snack Food Exhibition (ISM Middle East), is the largest confectionery and snack food trade show in the Middle East. Co-organized by Koelnmesse of Germany and the Dubai World Trade Centre, it boasts exceptional exhibition organization and strong market appeal. In 2021, we announced that yummex ME would be rebranded as ISM Middle East. The ISM Middle East brand, previously known as yummex ME, has now become part of the ISM family.

At ISM Middle East, the world of confectionery and snacks takes center stage, showcasing the industry’s finest offerings while serving as a catalyst for this dynamic sector’s continued growth. The confectionery and snack food industries across the Middle East and North Africa are vibrant, attracting global industry leaders alongside thriving local enterprises.

As a leading trade show in the sector, ISM Middle East acts as a barometer, reflecting emerging trends in the Gulf region’s markets for candies, pastries, ice cream, and snack foods. As a highly successful offshoot of the renowned Cologne International Confectionery Fair, ISM Middle East taps into a vast market of over one billion consumers—one of the world’s highest‑GDP regions. For confectionery manufacturers, it provides an ideal platform to unveil new products and formulations, opening doors to the Middle Eastern market and connecting with customers in Dubai.

Juzhan has repeatedly facilitated the participation of select high‑quality companies! The Middle East Dubai Confectionery and Snack Food Exhibition (ISM Middle East) is more than just a product showcase—it is the premier gateway for forging impactful business relationships, exchanging insights with international peers, and shaping the trajectory of industry growth. Come join us at ISM Middle East to embark on a journey into the future of sweet and savory flavors, where innovation unfolds before your eyes.