The Middle East Dubai Sweets and Snacks Expo (ISM Middle East) is the largest sweets and snacks exhibition in the Middle East region. Co-organized by Koelnmesse and Dubai World Trade Center, it boasts excellent organizing effects and号召力influence. In 2021, we announced the renaming of yummex ME to Middle East ISM. The Middle East ISM brand was previously known as yummex ME and will become a member of the ISM brand family. (The content of this article is the exclusive property of Juzhan Network, unauthorized forwarding is prohibited)

Middle East Dubai Sweets and Snacks Expo(ISM Middle East) had an exhibition area of 16,000 square meters at the last exhibition, with 333 participating companies from China, Hong Kong, Japan, USA, Germany, Mexico, Brazil, etc., and 18,570 participants. As a leading exhibition in the industry, this exhibition is a barometer reflecting the development trends of the confectionery, pastries, ice cream, and snacks markets in the Gulf region.

Middle East Dubai Sweets and Snacks Expo (ISM Middle East) is a successful sub-exhibition of the German Cologne Candy Fair, pointing to a huge market of one billion people, ranking among the top regions in the world for GDP. For candy manufacturers, it is a perfect platform to fully showcase new products and formulas, open up the Middle East market, and find Dubai customers.