Sea Otter Europe Bicycle Show

The Sea Otter Europe Bicycle Show (Sea Otter Europe)is the celebrated European incarnation of the iconic U.S. Sea Otter Bicycle Show. This event is a vibrant blend of exhibitions, competitions, and activities for all age groups, offering an exhilarating experience.

This edition brings together over 500 bicycle brands, with exhibition space expanded by 10% compared to the previous show, while attracting more than 6,500 riders from over 100 countries to participate in various races and cycling events. Through continuous growth, Sea Otter Europe has become a key international platform for bicycle brands, industry professionals, athletes, and cycling enthusiasts.

Throughout the event, the exhibition area consistently draws large crowds, with over 500 global brands showcasing bicycles and related products. The expanded display space further integrates brand presentations, product experiences, competitive events, and public participation.

One of the standout features of this year’s event is the deep integration of professional racing and recreational cycling. From world-class competitions to leisurely rides and family-friendly activities, cyclists of all ages and skill levels can take part.

From the European market to other international markets, an increasing number of bicycle industry players, professionals, and cycling communities are converging in Girona, gradually establishing Sea Otter Europe as a vital international hub connecting the bicycle industry, sporting events, brands, and consumers.

Juzhan has repeatedly organized high-quality exhibitors to participate!The Sea Otter Europe Bicycle Show (Sea Otter Europe)continues to expand its scale and international influence. Bicycle brands, industry professionals, athletes, and cycling enthusiasts worldwide will once again gather in Girona to kick off another grand cycling festival.

Sea Otter Europe Bicycle Show tickets are e-tickets. Domestic and international visitors must complete online pre-registration with real-name passport verification. After purchase, the organizer verifies visitor identity. Visitors who do not meet entry requirements may need to submit additional documents. Once approved, you will receive email confirmation or a QR code. On site, present your original passport and confirmation letter to collect a paper badge, or scan the QR code to enter.

Partial exhibitor directory and exhibitor list for Sea Otter Europe Bicycle Show: JELENEW, ISB, GIRÓ, Industry Nine, HUTCHINSON, Granville, and others. The 2027 edition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.