Shimano FestShimano Fest

Shimano Fest is a comprehensive cycling event created by Shimano to deepen its presence in the Brazilian market. Since its debut in 2010, the exhibition has integrated professional competitions, new product showcases, and industry networking, bringing together leading global cycling brands and partners. It has now established itself as one of Brazil's premier cycling trade fairs and an iconic cycling cultural festival with influence across Latin America.

Adopting a "Professional + Public" dual-phase format: the first two days focus on the B2B sector, providing a dedicated business matchmaking platform for global cycling professionals; the final two days are open to the general public, featuring MTB races, product demonstrations, test ride sessions, keynote seminars, interactive workshops, live music performances, and a family-friendly kids' entertainment zone, offering an all-in-one experience that caters to both professional networking and leisure activities.

Shimano Fest continues to reach new heights, demonstrating the robust vitality of the Latin American cycling market with impressive figures. The event centrally showcases innovative products and technologies such as e-bikes, smart accessories, and lightweight gear, providing a one-stop sourcing experience for professional buyers and consumers alike.

China is the primary supplier of bicycles and accessories to Brazil. Shimano Fest attracts over 48,000 attendees, encompassing a diverse mix of industry practitioners and cycling enthusiasts. The seamless blend of professional exchange and recreational experience injects strong momentum into the development of Brazil's cycling industry.