Russian European Shoes Premiere Series Exhibition

The Russian European Shoes Premiere Series Exhibition (EURO SHOES) is a renowned footwear trade show in Russia. Its exhibits primarily feature European shoe brands from Germany, Italy, Portugal, Spain, Austria, France, Switzerland, Brazil, Israel, and other countries. Held twice annually in a closed‑venue format, the event is exclusively open to buyers holding personal invitation letters. All attendees are purchasing professionals from Russia and the Commonwealth of Independent States.

A distinctive feature of the EURO SHOES exhibition is that European manufacturers showcase their latest collections well ahead of their domestic markets. Only here do retail store owners have the opportunity to preview new products nearly a year in advance, learn about the latest color trends and styles, and place orders for their stores.

Russia’s domestic footwear industry started relatively late and remains comparatively underdeveloped; 70–80% of the country’s footwear demand is met through imports. Currently, the Russian footwear market is dominated by three major segments: Italian, Chinese, and domestically produced goods.

Chinese footwear enjoys a clear competitive edge in the Russian market, with significant room for growth. In the mid- and low‑end segments, Chinese shoes offer superior value for money compared to local Russian products, better aligning with Russian consumer preferences. Meanwhile, Italian footwear targets the premium segment, largely avoiding direct competition with Chinese offerings in the lower price brackets. The Russian European Shoes Premiere Series Exhibition (EURO SHOES) represents an ideal platform for Chinese footwear companies seeking to enter the Russian market.

Russian European Shoes Premiere Series Exhibition tickets are e-tickets. Domestic and international visitors must complete online pre-registration with real-name passport verification. After purchase, the organizer verifies visitor identity. Visitors who do not meet entry requirements may need to submit additional documents. Once approved, you will receive email confirmation or a QR code. On site, present your original passport and confirmation letter to collect a paper badge, or scan the QR code to enter.