Preview in SEOULPreview In SEOUL

Preview in SEOUL is a trade exhibition specifically dedicated to the apparel and fashion industry. It aims to provide a platform for communication and cooperation among apparel brands, fashion retailers, designers, and suppliers from around the world.

Preview in SEOUL (PIS), South Korea's leading professional textile and apparel exhibition, will once again capture global attention. As the country's most representative apparel trade show with growing international influence year by year, PIS has successfully invited over 230 high-quality global buyers and facilitated precise matchmaking with exhibiting companies, officially opening the door to efficient business networking in the textile and apparel sector.

The exhibition covers a wide range of cutting-edge fields, from high-performance functional fabrics, sustainable eco-friendly materials, smart fibers, and tech-fashion to digital solutions, comprehensively showcasing the "present" and "future" of the textile and apparel industry. Overseas pavilions feature exhibitors from Mainland China (206 companies), Chinese Taipei, India, Japan, Hong Kong SAR, as well as Pakistan, Turkey, Egypt, Indonesia, and other countries, forming a robust international exhibition matrix.

Preview in SEOUL specifically targets procurement heads from globally renowned brands and retailers across Asia, North America, Europe, and the Middle East, with the proportion of European and American buyers significantly increasing to 46.2%.

Confirmed attending buyer brands include Bottega Veneta (Italy), Patagonia (USA), Ralph Lauren (USA), Victoria's Secret (USA), Arc'teryx (Canada), On Running (Switzerland), Stüssy (USA), and more.

Juzhan has successfully organized numerous high-quality enterprises to participate multiple times! Preview in SEOUL offers apparel brands, fashion retailers, designers, and suppliers a prime opportunity to showcase their latest products and technologies, expand their business networks, and forge valuable connections.