Bulgaria Beauty Expo

The Arena of Beauty in Bulgaria is the country’s most influential event in the beauty industry. It brings together leading manufacturers and suppliers of beauty products, attracting thousands of professional visitors each year, including salon owners and beauty professionals from around the world.

JuZhan has organized multiple participations for a number of high‑quality exhibitors! At the last edition of the Arena of Beauty, the exhibition covered a total area of 10,000 square meters, with 179 participating companies hailing from China, Japan, South Korea, Hong Kong, South Africa, Spain, Australia, Canada, India, Germany, and other countries, drawing an attendance of 42,000.

At the Arena of Beauty, attendees can source the latest beauty products, stay abreast of cutting‑edge trends and fashion developments, and enhance their skills through hands‑on workshops and educational sessions on site. (All content herein is copyrighted by JuZhan; unauthorized reproduction is prohibited.)

Bulgaria Beauty Expo tickets are e-tickets. Domestic and international visitors must complete online pre-registration with real-name passport verification. After purchase, the organizer verifies visitor identity. Visitors who do not meet entry requirements may need to submit additional documents. Once approved, you will receive email confirmation or a QR code. On site, present your original passport and confirmation letter to collect a paper badge, or scan the QR code to enter.

The 2027 Bulgaria Beauty Expo is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.