Beijing Gift, Premiums & Household Goods Exhibition

The Beijing Gifts, Premiums & Home Products Exhibition (GIFTS & HOME) is organized by Reed Exhibitions.With deep roots in the northern gift‑goods market and a well‑established network of professional buyers, it is widely recognized as the premier gift‑and‑home‑products show in northern China. It is regarded by numerous high‑quality manufacturers, brand operators, original designers, and international product suppliers as an indispensable platform for entering the northern gift‑goods market.

During this edition, an e‑commerce‑focused Product Selection Pavilion was introduced for the first time. According to organizers, the pavilion features popular e‑commerce categories such as smart technology, premium lifestyle products, personal care and beauty items, home goods, pet supplies, mother‑and‑baby products and toys, office equipment and consumables, food and agricultural products, outdoor gear, and textiles. This initiative aims to facilitate resource matching within the e‑commerce sector.

Spanning 44,000 square meters, the Beijing Gifts, Premiums & Home Products Exhibition (GIFTS & HOME) welcomed nearly 1,300 brands and companies, showcasing over 20 product categories, including smart home appliances, cultural‑creative IP‑based items, and artisanal collectibles. In addition, from exquisitely packaged seasonal specialties to handbags inspired by contemporary Chinese aesthetics, this year’s event also featured established time‑honored brands and emerging domestic‑brand names, highlighting the fresh image of China‑made products.

The Beijing Gifts, Premiums & Home Products Exhibition (GIFTS & HOME)has incorporated the currently trending influencer‑driven livestreaming strategy, inviting several well‑known, popular female personalities to conduct on‑site exhibition‑tour livestreams. These broadcasts provide comprehensive promotion of the event and its exhibitors’ offerings, encouraging fans to engage with both the show and its featured products. As a result,GIFTS & HOMEhas significantly enhanced its brand visibility and influence.

Beijing Gift, Premiums & Household Goods Exhibition tickets are e-tickets. Mainland China visitors must complete online pre-registration with real-name ID verification; overseas visitors must use passport verification; Hong Kong, Macao, and Taiwan visitors must use their travel permit. On site, verify entry with your ID card or by scanning the e-ticket QR code.

Partial exhibitor directory and exhibitor list for Beijing Gift, Premiums & Household Goods Exhibition: 吉林省农嫂食品有限公司, 苏州西风阁电子商务有限公司, 东莞铜德工艺品有限公司, 北京吉彩创艺包装有限公司, 北京锐志天宏科技股份有限公司, and others. The 2026 edition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.

The Exhibition Value of the Beijing Gift Show

• A Flagship Platform for the Northern Gift Industry: Rooted in the North China market for over two decades and held twice annually—spring and autumn—the Beijing Gift Show is the largest and most influential specialized trade fair for gifts and home goods in the region. The 51st edition in 2025 will bring together more than 900 premium exhibitors, showcasing over 200,000 curated products across an exhibition space exceeding 40,000 square meters. Widely recognized by industry professionals as a leading indicator of trends and the premier business event of the year in the gift sector.
• Comprehensive Ecosystem Covering the Entire Value Chain: The show integrates leading source factories, original design studios, popular IP licensing partners, and high-quality gift suppliers from Hebei, Dongguan, the Jiangsu–Zhejiang region, and other key domestic markets, creating a one-stop flexible supply chain that spans from design to delivery. Exhibits span more than 20 core categories, including smart home appliances, mobile electronics, cultural‑creative IPs, artisanal collectibles, refined home décor, and a diverse array of food products, meeting procurement needs across all marketing scenarios.
• Deep Penetration into Eight Core Scenarios: Focusing on key contexts such as employee benefits, corporate gifting, cultural and tourism consumption, and loyalty‑based marketing, the show offers tailored “Thousand Enterprises, Thousand Solutions” strategies. It precisely addresses the diversified demands of businesses—from large‑scale centralized purchasing to small‑batch personalized orders—providing full‑category customization and end‑to‑end procurement solutions.
• Four Trend‑Driven Themes Shaping the Industry: The show highlights four major themes—cultural creativity, intangible cultural heritage, emotional well‑being, and eco‑friendly gifts. The cultural‑creative section showcases portable “cultural memories”; the intangible heritage zone features live demonstrations of traditional crafts such as kite making, egg carving, and cloisonné enamel; the emotional‑well‑being area focuses on stress‑relief products like aromatherapy and metaphysical gifts; and the eco‑friendly gifts segment presents innovative green offerings crafted from biodegradable materials and recycled resources.
• New Channels Empower Diversified Business Opportunities: In response to evolving market dynamics, the show invites cross‑border e‑commerce buyers and emerging e‑commerce platforms to attend and source products on site. Dedicated forums—including cross‑border e‑commerce, new‑e‑commerce, private‑domain e‑commerce, and private‑domain group leader matchmaking—are organized to help exhibitors leverage the benefits of cross‑border trade, social media, and public‑domain traffic, thereby expanding their distribution channels.
• High‑Profile Forums Provide Authoritative Insights: Centered around hot topics such as intangible cultural heritage, private‑domain strategies, new e‑commerce models, and overseas expansion, the show brings together industry leaders to share cutting‑edge insights. Concurrent professional forums on IP licensing, digital transformation, and AI‑driven innovation further equip exhibitors with forward‑looking strategic guidance.
• Precision‑Driven Business Matching Ensures Effective Outcomes: The organizers meticulously invite super buyer delegations from across northern China, coordinating visits by market representatives from Handan, Shanxi, Cangzhou, Hengshui, as well as gift‑industry associations from Tianjin, Hebei, Liaoning, and other regions. Major end‑user buyers—including those from Xiong’an’s cultural‑tourism sector, Meituan, Mengniu, Jiaduo Bao, FAW, and Miniso—arrive with confirmed orders, ensuring precise and efficient business matching.

Notable exhibitors

• Smart Technology and Consumer Electronics: Huawei, Xiaomi, DJI,韶音, Bird Audio, SKG, Miguang, Mofei, Fujifilm, Hanin
• Food, Beverages, and Time-Honored Brands: COFCO, Bestore, Little Can Tea, Pinpinxiang Tea Co., Ltd., Huiyuan, Baihua Honey, Daoxiangcun, Zhiweiguan, Yue Shengzhai, Junlebao Dairy, Dong’e Hundred-Year Hall, LIGONG International, Jingshi Group, Zunyi Ban Yuezun Liquor Industry, Qianzhiling Industrial, Xifengge, Shengmai Industrial
• Home Living and Personal Care Appliances: Mercury Home Textiles, Leike Electric, Kangbache, Debo, Fuguang, Jinweike, Hals, Blue Card, Beijing Shouliang Group, Taiyangtang, Zaowu Oriental, Xinbaoyuan
• Cultural & Creative IPs and Craft Gifts: Zhige Mantang, Qingputang, Zhong Cartoon Alliance, Summer Palace Strategic Partner, Aerospace Cultural Creatives, Douban, Yeshijiji, Binwang Playing Cards, Jufeng Crafts, Qiancai Apparel
• Food, Beverages, and Health Supplements: SWISSE, Dong’e Hundred-Year Hall, LIGONG International, Pinpinxiang Tea Co., Ltd., Little Can Tea, Bestore, COFCO, Huiyuan, Baihua Honey, Junlebao Dairy
• Gift Integration and Supply Chain Platforms: Yuanlong Yatu, Jin Bu Huan, Zhongpin Yida, Youzan Technology, Changjiang Paper, Jingshi Group, Zunyi Ban Yuezun Liquor Industry, Qianzhiling Industrial, Xifengge, Shengmai Industrial
• Time-Honored Brands and Local Specialties: Daoxiangcun, Zhiweiguan, Yue Shengzhai, Baihua Honey, Dong’e Hundred-Year Hall, LIGONG International, Jingshi Group, Beijing Shouliang Group, Taiyangtang, Zunyi Ban Yuezun Liquor Industry, Qianzhiling Industrial