Florence International Handicrafts Fair, ItalyMIDA

The Florence International Handicrafts Fair (MIDA), founded in 1931, is Italy’s first crafts fair and marketplace, with a history deeply intertwined with that of Florence and the Tuscany region. To this day, Florence and Tuscany remain ideal destinations for promoting, developing, and researching this sector. Traditionally, craftsmanship and creativity have played a pivotal role in the local economic and socio-cultural fabric.

Artisans and craft enterprises of all sizes and backgrounds are warmly invited to exhibit, allowing visitors to experience the richness, diversity, and high quality of this industry—both traditional and innovative—which continues to attract growing attention.

As Italy’s oldest and most influential handicrafts fair, the Florence International Handicrafts Fair (MIDA) annually draws over 530 leading exhibitors from more than 30 countries and regions worldwide, along with over 60,000 professional buyers and visitors. Its 35,000 square meters of exhibition space serves as a central platform for global exchange in the field of crafts.

The fair showcases an exceptionally broad range of products, spanning nine core categories: apparel and accessories, traditional handicrafts, home décor, beauty and wellness items, design and innovation, industry publications, cultural and creative products, gold, jewelry, and fine accessories, as well as food and beverage offerings. All participating companies benefit from comprehensive infrastructure support provided by the organizer, including booth zoning, reliable electrical connections, and basic booth construction services.

JuZhan Exhibition, a leading player in the outbound exhibition services sector, has earned the trust of its clients through precise market positioning and premium service quality, helping businesses expand into international markets. In collaboration once again with the China–Italy Chamber of Commerce and Firenze Fiera, the Florence International Handicrafts Fair (MIDA) cordially invites high‑quality Chinese enterprises to join this premier European event celebrating the art of craftsmanship.