Vietnam International Consumer Electronics and Home Appliances Exhibition in Ho Chi Minh City

The Value of Participating in the Ho Chi Minh International Electronics & Consumer Goods Exhibition (IEAE) in Vietnam

• One of Vietnam’s largest consumer electronics events, officially endorsed by the Ministry of Industry and Trade. Organized by ChaoYu Exhibition and hosted by VINEXAD, the exhibition has been successfully held for multiple editions, serving as the annual flagship event for Vietnam’s consumer electronics and home appliance sectors. The fifth edition in 2026 is expected to span 20,000 square meters, bringing together 800 industry exhibitors and attracting over 15,000 professional visitors. Vietnam’s electronics output value has maintained double-digit growth for several consecutive years, with the market size surpassing USD 32 billion in 2025 and an annual growth rate exceeding 12%. For businesses, participation offers a strategic gateway to tap into Southeast Asia’s fastest-growing consumer electronics market and connect with Vietnam’s key procurement networks.
• Comprehensive coverage of the entire industry chain, with eight core segments precisely showcased. The exhibit range fully encompasses eight major categories: consumer electronics (audio‑video products, smart wearables, e‑sports peripherals), home appliances (small kitchen appliances, environmental devices, personal care items), smart home solutions, mobile phone and tablet accessories, automotive electronics, electronic components, energy storage products, and 3C digital accessories. From smartwatches to live‑streaming equipment, from coffee makers to robotic vacuum cleaners, the exhibition presents the full spectrum of innovations across the electronics and appliance value chain.
• Precise matchmaking with high‑quality buyer networks, establishing a hub for efficient business connections. The event extends targeted invitations to leading Vietnamese companies such as Sunhouse, BTP Holdings, FPT Shop, Phong Vu, Dien May Xanh, as well as cross‑border e‑commerce buyers like Shopee and Lazada. At the 2025 edition, Chinese exhibitors achieved a 52% on‑site order conversion rate for mini rice cookers and portable juicers, with individual deals exceeding USD 1 million. Dedicated one‑on‑one buyer‑seller meeting zones are provided throughout the event, fostering face‑to‑face discussions and significantly enhancing opportunities for business collaboration.
• Leveraging RCEP benefits and compliance support to build a robust pathway for international expansion. Under the RCEP framework, most products qualify for zero‑tariff treatment, substantially reducing export costs. In 2026, Vietnam will implement new regulations requiring energy‑efficiency labeling for home appliances and radiation safety certification for mobile phones; a dedicated compliance consultation zone will be set up at the exhibition to help companies proactively mitigate market risks. With over 60% of Vietnam’s population under the age of 35, demand for cutting‑edge products such as smart wearables and e‑sports gear remains strong. Chinese enterprises, benefiting from cost‑effectiveness and flexible supply chains, currently hold a 58% share of Vietnam’s consumer electronics import market.
• Industry forums and specialized activities provide authoritative support, fostering a deeply integrated ecosystem of industry, academia, research, and application. Concurrent with the exhibition, industry seminars bring together renowned domestic and international experts to engage in in‑depth discussions on global trends, technological innovation, supply‑chain collaboration, and other pressing topics. IEAE has become a vital platform for strengthening mutual understanding and cooperation between Chinese and Vietnamese electronics firms, enabling Chinese brands to leverage the event to expand into neighboring markets such as Thailand and Malaysia while reducing customer acquisition costs by up to 60% compared to independent market development efforts.