
Vietnam International Consumer Electronics and Home Appliances Exhibition in Ho Chi Minh City
IEAEVenueSaigon Exhibition and Convention Center (SECC)
- 1/2
- Annual
- 20000㎡
- Exhibition area
- 800
- Exhibitors
- 15000
- Visitors
Ho Chi MinhConsumer Electronics expo Fair Details
- Industry:
- Consumer Electronics fairVietnamConsumer Electronics fairHo Chi MinhConsumer Electronics expo
- Organizer:
- CHAOYU EXPO
- City:
- VietnamHo Chi Minh
- Venue:
- Saigon Exhibition and Convention Center (SECC)
- Address:
- 799 Đ. Nguyễn Văn Linh, Tân Phú, Quận 7, Hồ Chí Minh,Vietnam
Vietnam International Consumer Electronics and Home Appliances Exhibition in Ho Chi Minh CityProfile
The Ho Chi Minh International Consumer Electronics and Home Appliances Exhibition (IEAE) in Vietnam aims to establish an international platform integrating exhibitions, networking, and trade. It is expected to attract thousands of professional visitors and hundreds of exhibiting companies from more than ten countries and regions worldwide. This event will bring together leading enterprises, renowned brands, and cutting-edge products from across the globe, offering attendees a grand celebration of technology and everyday life.
With the advancement of the Belt and Road Initiative, Vietnam’s economy has experienced rapid growth, further bolstered by supportive policies for cross-border e-commerce, driving swift expansion in the country’s digital commerce sector. In Vietnam, consumer electronics, fashion and beauty products, and furniture are particularly popular. As technology continues to evolve, consumer electronics and home appliances have become indispensable components of daily life. To meet market demand and foster the development of related industries, the Ho Chi Minh International Consumer Electronics and Home Appliances Exhibition (IEAE) was launched.
The Ho Chi Minh International Consumer Electronics and Home Appliances Exhibition (IEAE) covers all segments of the consumer electronics and home appliance sectors, including televisions, audio equipment, air conditioners, refrigerators, washing machines, mobile phones, computers, and many other product categories. With its high degree of internationalization, strong professional focus, and outstanding exhibition outcomes, the event is poised to draw even more participating companies, who will jointly explore future trends and innovative directions. At the same time, the exhibition will create additional opportunities and room for growth for the consumer electronics and home appliance industries in Vietnam and throughout Southeast Asia.
Vietnam International Consumer Electronics and Home Appliances Exhibition in Ho Chi Minh City tickets are e-tickets. Domestic and international visitors must complete online pre-registration with real-name passport verification. After purchase, the organizer verifies visitor identity. Visitors who do not meet entry requirements may need to submit additional documents. Once approved, you will receive email confirmation or a QR code. On site, present your original passport and confirmation letter to collect a paper badge, or scan the QR code to enter.
Partial exhibitor directory and exhibitor list for Vietnam International Consumer Electronics and Home Appliances Exhibition in Ho Chi Minh City: 惠州市荣光五金电子有限公司, HAOYU SMART TECH LTD., CNBEWIN, ZHANJIANG DIATO ELECTRICAL CO.,LTD., NINGBO FUJIN GARDEN&IRRIGATION EQUIPMENT CO.,LTD., and others. The 2027 edition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.
The Value of Participating in the Ho Chi Minh International Electronics & Consumer Goods Exhibition (IEAE) in Vietnam
- One of Vietnam’s largest consumer electronics events, officially endorsed by the Ministry of Industry and Trade. Organized by ChaoYu Exhibition and hosted by VINEXAD, the exhibition has been successfully held for multiple editions, serving as the annual flagship event for Vietnam’s consumer electronics and home appliance sectors. The fifth edition in 2026 is expected to span 20,000 square meters, bringing together 800 industry exhibitors and attracting over 15,000 professional visitors. Vietnam’s electronics output value has maintained double-digit growth for several consecutive years, with the market size surpassing USD 32 billion in 2025 and an annual growth rate exceeding 12%. For businesses, participation offers a strategic gateway to tap into Southeast Asia’s fastest-growing consumer electronics market and connect with Vietnam’s key procurement networks.
- Comprehensive coverage of the entire industry chain, with eight core segments precisely showcased. The exhibit range fully encompasses eight major categories: consumer electronics (audio‑video products, smart wearables, e‑sports peripherals), home appliances (small kitchen appliances, environmental devices, personal care items), smart home solutions, mobile phone and tablet accessories, automotive electronics, electronic components, energy storage products, and 3C digital accessories. From smartwatches to live‑streaming equipment, from coffee makers to robotic vacuum cleaners, the exhibition presents the full spectrum of innovations across the electronics and appliance value chain.
- Precise matchmaking with high‑quality buyer networks, establishing a hub for efficient business connections. The event extends targeted invitations to leading Vietnamese companies such as Sunhouse, BTP Holdings, FPT Shop, Phong Vu, Dien May Xanh, as well as cross‑border e‑commerce buyers like Shopee and Lazada. At the 2025 edition, Chinese exhibitors achieved a 52% on‑site order conversion rate for mini rice cookers and portable juicers, with individual deals exceeding USD 1 million. Dedicated one‑on‑one buyer‑seller meeting zones are provided throughout the event, fostering face‑to‑face discussions and significantly enhancing opportunities for business collaboration.
- Leveraging RCEP benefits and compliance support to build a robust pathway for international expansion. Under the RCEP framework, most products qualify for zero‑tariff treatment, substantially reducing export costs. In 2026, Vietnam will implement new regulations requiring energy‑efficiency labeling for home appliances and radiation safety certification for mobile phones; a dedicated compliance consultation zone will be set up at the exhibition to help companies proactively mitigate market risks. With over 60% of Vietnam’s population under the age of 35, demand for cutting‑edge products such as smart wearables and e‑sports gear remains strong. Chinese enterprises, benefiting from cost‑effectiveness and flexible supply chains, currently hold a 58% share of Vietnam’s consumer electronics import market.
- Industry forums and specialized activities provide authoritative support, fostering a deeply integrated ecosystem of industry, academia, research, and application. Concurrent with the exhibition, industry seminars bring together renowned domestic and international experts to engage in in‑depth discussions on global trends, technological innovation, supply‑chain collaboration, and other pressing topics. IEAE has become a vital platform for strengthening mutual understanding and cooperation between Chinese and Vietnamese electronics firms, enabling Chinese brands to leverage the event to expand into neighboring markets such as Thailand and Malaysia while reducing customer acquisition costs by up to 60% compared to independent market development efforts.
Notable exhibitors
- Chinese Brands: REMAX Ruihu Technology, Dongguan Kedix Cultural Technology, Foshan Shunde Stelang Electrical Appliances, Henglong Innovative Home Furnishings, Shenzhen Liangneng Technology, Shenzhen Ximalong Technology, Shenzhen Meifuda Electronics, Shenzhen Woxin Zhichuang, Shenzhen Yiboda Electronic Technology, Shenzhen Lingdechuang Technology, Shenzhen Huasi Electronics, Shenzhen Ruiwu Technology, Shenzhen Saiweina Technology, Shenzhen Qiaowei Power Supply, Shenzhen Beisite Technology, Shenzhen Luokete Technology, Shenzhen Tulas Technology, Shenzhen Diyawei Technology, Shenzhen Lvyuan Technology, Shenzhen Oni Electronics, Shenzhen Xianying Technology, Shenzhen Kejimin Electronics
- Shenzhen Specialized, Sophisticated, and Novel Enterprises: Ruihu Technology, Woxin Zhichuang, Ximalong Technology, Meifuda Electronics, Yiboda Electronic Technology, Lingdechuang Technology, Liangneng Technology, Huasi Electronics, Ruiwu Technology, Beisite Technology
- Vietnamese Local Brands: FPT Shop, Phong Vu, Sunhouse, Dien May Xanh, BTP Holdings, Hoa Phat, Song Nhac, Viettel, Vingroup, VNPT
Vietnam International Consumer Electronics and Home Appliances Exhibition in Ho Chi Minh City Photos
IEAE Exhibitor Directory / E-Magazine
2026 Vietnam International Consumer Electronics and Home Appliances Exhibition in Ho Chi Minh City Online Exhibitor Directory
Exhibitor number: 221
¥75
Buy nowVietnam International Consumer Electronics and Home Appliances Exhibition in Ho Chi Minh CityRange
Consumer Electronics: Digital cameras, headphones, speakers, smartwatches, smart wearables, self-balancing scooters, mobility aids, drones, smart power sockets, home audio‑visual systems, personal audio‑visual devices, AR/VR/MR products, and more
Mobile Electronics and Phone Accessories: Smartphones, headphones, selfie sticks, phone cases, protective covers, screen protectors, data cables, portable chargers, wireless charging pads, power supplies, adapters, and more
Computers and Gaming Accessories: Personal computers, tablets, mice, keyboards, laptop bags, protective cases, USB flash drives, computer cables, routers, power supplies, adapters, and more
Smart Wearables: Smartwatches, smart wristbands
Smart Home Appliances: Coffee makers, rice cookers, electric kettles, kitchenware, juicers, electric fans, CCTV systems, alarm devices, access control systems, video intercoms, DVRs, and more
Electronic Devices and Components: Battery packs and related power solutions, among others (All content herein is copyrighted by Juzhan; unauthorized reproduction is prohibited)
Exhibition Review
From May 29 to 31, 2025, the Vietnam International Consumer Electronics and Home Appliances Exhibition (IEAE 2025) was successfully held at the Saigon Exhibition & Convention Center (SECC). Co-organized by Chaoyu Exhibition and VINEXAD, the event spanned 10,000 square meters, bringing together 271 high-quality exhibitors from 15 countries and attracting 22,091 professional visitors for on-site visits and procurement.
A Strong Exhibitor Lineup, with a Prominent Shenzhen Delegation. This edition featured leading Chinese and Vietnamese brands such as REMAX, Codix, Stelang, Henglong Innovation, FPT Shop, Phong Vu, and Sunhouse. The Shenzhen Council for the Promotion of International Trade organized 49 Shenzhen-based enterprises to showcase their offerings under the theme “Shenzhen Innovation, Connecting the World.” Specialized, Sophisticated, and Novel companies—including Ruihe Technology, Ximalong Technology, Meifuda Electronics, and Liangneng Technology—highlighted innovative products in smart wearables, portable power banks, oral care, and other categories.
Targeted Matchmaking Yields Remarkable Results, Attracting Elite Vietnamese Buyers. The exhibition curated guided tours for top Vietnamese purchasing entities, including Sunhouse, BTP Holdings, Hoa Phat, and Sóng Nhạc, and established dedicated one-on-one buyer‑seller matchmaking zones, facilitating face-to-face discussions and significantly boosting collaboration conversion rates. Products such as REMAX portable power banks, Stelang coffee machines, and Ximalong electric toothbrushes became centerpieces of the show, drawing numerous professional buyers to engage in detailed negotiations.
Complementary Events Enrich the Experience, Fostering In‑Depth Industry Dialogue. Throughout the exhibition, several industry summits were held, bringing together Chinese and Vietnamese experts and corporate representatives to delve into cutting-edge technologies and market trends. Popular esports influencers engaged in live interactions, while game‑themed prize draws offered attractive giveaways, injecting vibrancy into the event. Numerous television stations and trade media outlets provided extensive coverage, and industry KOLs conducted on‑site check‑ins and promotions, further enhancing the exhibition’s international profile.
Booth inquiry for this edition






2027 Ho Chi MinhConsumer Electronics Ticket inquiry



Ho Chi MinhConsumer Electronics Venue
Venue transport
- Air
From Tan Son Nhat International Airport: Taxi/Ride-hailing (highly recommended): Approximately 14–15 kilometers, with a travel time of about 30 minutes.
Ho Chi MinhConsumer Electronics Booth Application

Standard booth Configuration

Blank booth Configuration
Process
1.Submit the business license of the company
2.Submit product picture and name
3.Receive exhibition presentation documents and booth drawings
4.Submit booth application form/Sign booth contract
5.Pay the contract booth deposit
6.Prepare for exhibition



















