ISSA SHOW ASIA (Seoul)ISSA SHOW ASIA

ISSA SHOW ASIA, the premier cleaning equipment exhibition in Seoul, South Korea, marks the first time ISSA, the globally recognized authority in the cleaning industry, has hosted a flagship event in Asia. Held in Seoul, ISSA SHOW ASIA heralds a new chapter for the global cleaning and hygiene sector.

Serving as a pivotal hub connecting global and Asia-Pacific cleaning markets, the exhibition focuses on commercial cleaning, smart cleaning technologies, disinfection & sanitation, and sustainable cleaning solutions. It gathers leading global enterprises and cutting-edge solutions to meet the diverse needs of commercial real estate, healthcare, industrial, and hospitality sectors.

Concurrent with the exhibition are industry forums, technology launch events, and buyer-seller matchmaking sessions, making it a critical platform for enterprises to expand into the Asia-Pacific market, forge partnerships, and grasp technological trends.

The South Korean cleaning market demonstrates steady growth alongside an accelerated shift toward premiumization. The global cleaning services market reached USD 424 billion in 2024 and is projected to grow to USD 734.1 billion by 2032, at a CAGR of 7.2%. As a core Asia-Pacific market, South Korea's cleaning equipment market was valued at approximately USD 2.5 billion in 2024 and is expected to surpass USD 4 billion by 2030. Notably, the smart cleaning robotics sector is experiencing explosive growth, with market revenue reaching USD 325 million in 2024 and projected to hit USD 1.17 billion by 2030, representing a CAGR of 24.2%.

South Korea is strengthening hygiene and environmental standards, driving the adoption of efficient and low-toxicity cleaning products. On the consumer side, an aging population and the proliferation of smart homes are boosting demand for intelligent cleaning devices. Competition is fierce between local brands (e.g., LG, Samsung) and Chinese brands (e.g., Roborock), with Chinese products holding significant advantages in cost-effectiveness and smart features. In 2025, Chinese robot vacuums and floor washers captured market shares of 53.6% and 63.9% in South Korea, respectively, highlighting substantial import opportunities.

Juzhan Exhibition, centered on innovative technology and service experience, has earned widespread acclaim. For years, Juzhan has provided efficient and professional exhibition services to Chinese foreign trade enterprises. ISSA SHOW ASIA brings together global professionals to explore innovative technologies, sustainable solutions, and business opportunities that will shape the future of Asia's cleaning market.