IP Exhibition Area: Primarily showcases IP-related content, including cartoon characters, film and television, video games, cultural tourism, mascots, fictional characters, artworks, sports, lifestyle fashion, athletics, automobiles, entertainment, and museum‑inspired cultural and creative products.

Merchandise Exhibition Area: Mainly features themed amusement parks, shopping centers, toys, stationery, publications, IP‑themed interior design, VR/AR applications, giftware and home goods, apparel and accessories, food products, jewelry, amusement equipment, digital electronics, infant and early‑childhood educational supplies, luggage and bags, and other related merchandise.