Shenzhen International Auto Show (IAS)

The predecessor of the Shenzhen International Auto Show (IAS) was the "Shenzhen-Hong Kong-Macao International Auto Expo". Throughout its journey of witnessing, participating in, and driving the continuous development and evolution of China's auto market, the exhibition's scale and influence have consistently upgraded and iterated. As one of China's "Top Three Annual Auto Shows", and given Shenzhen's benchmark status in China's auto consumer market, it has long been hailed by the industry as the "Trendsetting Auto Show".

The previous edition of the Shenzhen International Auto Show (IAS) covered a total area of 80,000 square meters, attracting over 80 domestic and international auto brands and showcasing approximately 700 new vehicles. It has featured exciting activities such as the Hong Kong Classic Car Museum, Crazy Auto City, and Cloud Charm Fashion Show, creating a premier automotive entertainment carnival destination for citizens.

Against the backdrop of the accelerated integration of a series of innovative technologies with the automotive industry—including next-generation information and communication technologies, new energy R&D, widespread application of new materials, and rapid AI development—the traditional automotive sector is facing unprecedented opportunities and challenges. The continuous convergence of new technologies and industries with traditional sectors has spawned a series of new business models, innovative thinking, models, and products. This massive industrial transformation has given rise to a new automotive civilization and philosophy. The smart, connected, and electric transformation of vehicles has shifted from concept to practical application, comprehensively reshaping the competitive landscape. (Copyright of this content belongs to Juzhan. Reproduction without permission is prohibited.)

The Shenzhen International Auto Show (IAS) has also carved out its own differentiated path, leaning more towards stimulating market vitality and creating automotive cultural and entertainment events, which aligns perfectly with the core concept of an automotive carnival.