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Australian Toy and Brand Licensing Exhibition in Melbourne, Australia

Australian Toy Hobby and Licensing Fair
DatesShow Hours: 09:00-18:00

VenueMelbourne Exhibition & Convention Centre

Exhibition highlightsOceania’s only toy and brand licensing exhibition
1/1
Annual
20000㎡
Exhibition area
350
Exhibitors
16000
Visitors
Ticket discount price600
Exhibition rating4.2
Open: days
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MelbourneToys expo Fair Details

2027Australian Toy and Brand Licensing Exhibition in Melbourne, Australia-MelbourneToys (Australian Toy Hobby and Licensing Fair) will be held from 2027.02.28-03.03 at Melbourne Exhibition & Convention Centre. This MelbourneToys exhibition covers 20000㎡㎡ with 350 exhibitors and expects over 16000 visitors.
Industry:
Toys fairAustraliaToys fairMelbourneToys expo
Organizer:
Australian Toy Association
City:
AustraliaMelbourne
Venue:
Melbourne Exhibition & Convention Centre
Address:
2 Clarendon Street,Southbank,Melbourne, Victoria,Australia, 3205,Australia

Australian Toy and Brand Licensing Exhibition in Melbourne, AustraliaProfile

The Australian Toy, Hobby & Licensing Fair in Melbourne, Australia, is the only dedicated toy and brand‑licensing exhibition in Oceania. With more than 350 exhibitors showcasing the latest products from Australia, New Zealand, and over 4,000 toy retailers worldwide, it serves as an ideal platform for business matchmaking.

The Australian Toy, Hobby & Licensing Fair aims to help wholesalers, manufacturers, and distributors build their businesses, generate sales leads, connect with both new and established companies, and forge relationships with industry peers who are strengthening their market presence in Australia.

Global toy, model, and licensing exhibitors, along with numerous leading and independent industry retailers, will gather to discover the hottest new products at this must‑attend annual industry event. It provides a premier venue for showcasing IP characters, exploring licensing opportunities, fostering cross‑industry collaborations, exchanging industry insights, and further driving the growth of Australia’s licensing market.

Juzhan Exhibition, centered on innovative technologies and exceptional service experiences, has earned widespread acclaim. For many years, Juzhan has delivered efficient, professional exhibition services to Chinese foreign‑trade enterprises. The Australian Toy, Hobby & Licensing Fair stands out as the optimal trade platform for Chinese toy and brand‑licensing companies seeking to expand into the Oceania market.

Australian Toy and Brand Licensing Exhibition in Melbourne, Australia tickets are e-tickets. Domestic and international visitors must complete online pre-registration with real-name passport verification. After purchase, the organizer verifies visitor identity. Visitors who do not meet entry requirements may need to submit additional documents. Once approved, you will receive email confirmation or a QR code. On site, present your original passport and confirmation letter to collect a paper badge, or scan the QR code to enter.

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Australian Toy and Brand Licensing Exhibition in Melbourne, Australia Photos

Australian Toy and Brand Licensing Exhibition in Melbourne, Australia on-site exhibition (highlights)1
Australian Toy and Brand Licensing Exhibition in Melbourne, Australia on-site exhibition (highlights)2
Australian Toy and Brand Licensing Exhibition in Melbourne, Australia on-site exhibition (highlights)3
Australian Toy and Brand Licensing Exhibition in Melbourne, Australia on-site exhibition (highlights)4
Australian Toy and Brand Licensing Exhibition in Melbourne, Australia on-site exhibition (highlights)5
Australian Toy and Brand Licensing Exhibition in Melbourne, Australia on-site exhibition (highlights)6

Australian Toy Hobby and Licensing Fair Exhibitor Directory / E-Magazine

Australian Toy and Brand Licensing Exhibition in Melbourne, Australia

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Australian Toy and Brand Licensing Exhibition in Melbourne, AustraliaRange

Toy Products: A wide range of products, including general merchandise, outdoor and sports items, party supplies, toy parts and accessories, paper goods and toy packaging, children’s books, toys, dolls, and more

Brand Licensing: IP categories such as cartoons and anime, culture and arts, film and television entertainment, celebrities and stars, lifestyle brands, corporate brands, sports, non-profit organizations, online games, web novels, and books

Booth inquiry for this edition

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PeachGold-Medal PM
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吴经理
Mr. WuGold-Medal PM
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2027 MelbourneToys Ticket inquiry

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Mr. HanGold-Medal PM
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MelbourneToys Venue

Melbourne Exhibition & Convention Centre
Address: 2 Clarendon Street,Southbank,Melbourne, Victoria,Australia, 3205,Australia
Melbourne Exhibition & Convention Centre实拍图
Melbourne Exhibition & Convention Centre实拍
Melbourne Exhibition & Convention Centre实景图
Melbourne Exhibition & Convention Centre实景
Melbourne Exhibition & Convention Centre实景图
Melbourne Exhibition & Convention Centre实景
Melbourne Exhibition & Convention Centre展馆图
Melbourne Exhibition & Convention Centre实景
Melbourne Exhibition & Convention Centre实拍图
Melbourne Exhibition & Convention Centre展馆图
Melbourne Exhibition & Convention Centre实景图
Melbourne Exhibition & Convention Centre实景图

Venue transport

Metro / rail

Trams: Routes 96, 109, and 12 provide direct service to the 124A Casino/MCEC (Clarendon Street) stop, with the exhibition center’s Clarendon Street entrance just outside. Routes 70 and 75, as well as the free City Circle tram, stop at Flinders Street Station; from there, a 5–10 minute walk along Clarendon Street will bring you to the venue.

Air

From Melbourne Airport: Take the SkyBus directly to Southern Cross Station, then transfer to a tram or walk—this is an economical and convenient option.

Train

From South Cross Station: This is the nearest railway station to the MCEC. Upon exiting the station, you can take tram lines 96, 109, or 12 directly—just a few stops away—or walk, which takes approximately 10–12 minutes to reach the exhibition venue.

MelbourneToys Booth Application

Standard booth

Standard booth Configuration

Carpet
A desk
2~3 chair
A wastebasket
Company board
2~3 spotlight
Two (three) face wall panels
Standard booth Price:
For reference only, the actual booth configuration shall prevail
Blank booth

Blank booth Configuration

No facilities included
Comply with pavilion restrictions
Minimum size required
Blank booth Price:
For reference only, the actual booth configuration shall prevail
View floor price

Process

1.Submit the business license of the company

2.Submit product picture and name

3.Receive exhibition presentation documents and booth drawings

4.Submit booth application form/Sign booth contract

5.Pay the contract booth deposit

6.Prepare for exhibition