
Australian Toy and Brand Licensing Exhibition in Melbourne, Australia
Australian Toy Hobby and Licensing FairVenueMelbourne Exhibition & Convention Centre
- 1/1
- Annual
- 20000㎡
- Exhibition area
- 350
- Exhibitors
- 16000
- Visitors
MelbourneToys expo Fair Details
- Organizer:
- Australian Toy Association
- Venue:
- Melbourne Exhibition & Convention Centre
- Address:
- 2 Clarendon Street,Southbank,Melbourne, Victoria,Australia, 3205,Australia
Australian Toy and Brand Licensing Exhibition in Melbourne, AustraliaProfile
The Australian Toy, Hobby & Licensing Fair in Melbourne, Australia, is the only dedicated toy and brand‑licensing exhibition in Oceania. With more than 350 exhibitors showcasing the latest products from Australia, New Zealand, and over 4,000 toy retailers worldwide, it serves as an ideal platform for business matchmaking.
The Australian Toy, Hobby & Licensing Fair aims to help wholesalers, manufacturers, and distributors build their businesses, generate sales leads, connect with both new and established companies, and forge relationships with industry peers who are strengthening their market presence in Australia.
Global toy, model, and licensing exhibitors, along with numerous leading and independent industry retailers, will gather to discover the hottest new products at this must‑attend annual industry event. It provides a premier venue for showcasing IP characters, exploring licensing opportunities, fostering cross‑industry collaborations, exchanging industry insights, and further driving the growth of Australia’s licensing market.
Juzhan Exhibition, centered on innovative technologies and exceptional service experiences, has earned widespread acclaim. For many years, Juzhan has delivered efficient, professional exhibition services to Chinese foreign‑trade enterprises. The Australian Toy, Hobby & Licensing Fair stands out as the optimal trade platform for Chinese toy and brand‑licensing companies seeking to expand into the Oceania market.
Australian Toy and Brand Licensing Exhibition in Melbourne, Australia tickets are e-tickets. Domestic and international visitors must complete online pre-registration with real-name passport verification. After purchase, the organizer verifies visitor identity. Visitors who do not meet entry requirements may need to submit additional documents. Once approved, you will receive email confirmation or a QR code. On site, present your original passport and confirmation letter to collect a paper badge, or scan the QR code to enter.
Australian Toy and Brand Licensing Exhibition in Melbourne, Australia Photos
Australian Toy Hobby and Licensing Fair Exhibitor Directory / E-Magazine
Australian Toy and Brand Licensing Exhibition in Melbourne, AustraliaRange
Toy Products: A wide range of products, including general merchandise, outdoor and sports items, party supplies, toy parts and accessories, paper goods and toy packaging, children’s books, toys, dolls, and more
Brand Licensing: IP categories such as cartoons and anime, culture and arts, film and television entertainment, celebrities and stars, lifestyle brands, corporate brands, sports, non-profit organizations, online games, web novels, and books
Booth inquiry for this edition






2027 MelbourneToys Ticket inquiry



MelbourneToys Venue
Venue transport
- Metro / rail
Trams: Routes 96, 109, and 12 provide direct service to the 124A Casino/MCEC (Clarendon Street) stop, with the exhibition center’s Clarendon Street entrance just outside. Routes 70 and 75, as well as the free City Circle tram, stop at Flinders Street Station; from there, a 5–10 minute walk along Clarendon Street will bring you to the venue.
- Air
From Melbourne Airport: Take the SkyBus directly to Southern Cross Station, then transfer to a tram or walk—this is an economical and convenient option.
- Train
From South Cross Station: This is the nearest railway station to the MCEC. Upon exiting the station, you can take tram lines 96, 109, or 12 directly—just a few stops away—or walk, which takes approximately 10–12 minutes to reach the exhibition venue.
MelbourneToys Booth Application

Standard booth Configuration

Blank booth Configuration
Process
1.Submit the business license of the company
2.Submit product picture and name
3.Receive exhibition presentation documents and booth drawings
4.Submit booth application form/Sign booth contract
5.Pay the contract booth deposit
6.Prepare for exhibition



















