Greater Bay Area Auto Show – China New Energy Vehicle Technology ExhibitionIAS

The Guangdong–Hong Kong–Macao Greater Bay Area International Auto Show (IAS), also known as the China New Energy Vehicle Technology Expo, was formerly the “Shenzhen–Hong Kong–Macao International Auto Expo.” With official approval, it was formally upgraded in 2020 to become the “Guangdong–Hong Kong–Macao Greater Bay Area Auto Show.”

The Guangdong–Hong Kong–Macao Greater Bay Area Auto Show (IAS) is themed “Tech‑Driven, Future‑Oriented, Market‑Focused,” aiming to catalyze a diversified technological ecosystem, facilitate technology matchmaking and industrial upgrading, anticipate future trends, translate consensus into actionable pathways, and unlock market potential while amplifying the demonstration value of seamless connectivity within the Bay Area.

The event utilized 11 exhibition halls and an outdoor exhibition area, spanning 300,000 square meters. It showcased a diverse array of industry segments—including complete vehicles, supply chains, and cutting-edge technologies—while presenting multifaceted thematic experiences, thereby laying a solid foundation for technological integration and ecological reconstruction. During the show, 810,000 visitors attended, with 39,253 vehicles pre‑ordered, totaling approximately RMB 8.25 billion in projected sales.

Situated at the heart of the Greater Bay Area, the auto show serves as a strategic hub for industrial development. Riding the momentum of mid‑year progress, it takes stock of the present while looking ahead; positioned at the industry’s crossroads, it seeks breakthroughs amid the nascent phase of electrification and the deepening waters of intelligent mobility; and within this collaborative arena, it clarifies pathways toward reversing internal competition and reorienting toward value creation.

As a critical vantage point for observing industry trends, this year’s auto show highlights distinct structural shifts: electrification has firmly established itself, intelligent technologies continue to advance, and connectivity is steadily being realized, all entering a new stage of deep coupling. At this pivotal juncture—transitioning from catching up to leading—the industry has rallied formidable forces toward high‑level scientific and technological self-reliance, fostering close collaboration among vehicle manufacturers, technology firms, and component suppliers. By returning to core values and embracing long-term principles, stakeholders are jointly embarking on a new era of ecological innovation.

The pioneering spirit of the Greater Bay Area facilitates the convergence of technical standards and supply chain capabilities, driving the outward dissemination of regional industrial strengths. “Tech‑Driven, Future‑Oriented, Market‑Focused” embodies the shared vision of the Guangdong–Hong Kong–Macao Auto Show and the broader industry, further accelerating the emergence of a next‑generation world‑class automotive hub.

In witnessing, actively participating in, and propelling the remarkable evolution of China’s automotive market,the Guangdong–Hong Kong–Macao Greater Bay Area Auto Show (IAS)invites you to gather in the Greater Bay Area, in Shenzhen.