Greater Bay Area Auto Show – China New Energy Vehicle Technology Exhibition

The 29th Guangdong–Hong Kong–Macao Greater Bay Area International Auto Show and the 2nd China New Energy Vehicle Technology Expo were successfully held from May 31 to June 8, 2025, at the Shenzhen International Convention & Exhibition Center (Bao’an). This edition of the auto show was themed “Tech‑Driven, Future‑Oriented, Market‑Focused,” with its core positioning as the “New A‑Show—Tech Alpha Auto Show.”

Spanning 260,000 square meters, the event featured an 80,000‑square‑meter outdoor experience and test‑drive zone, bringing together 112 vehicle manufacturers, showcasing 1,039 models, and hosting 50 new‑car launch events. Over the nine‑day exhibition, approximately 890,000 visitors attended, with 42,823 vehicles pre‑ordered, totaling an estimated RMB 10.07 billion in sales. During the first three days, coinciding with the Dragon Boat Festival holiday, attendance reached 450,000, up 27.84% year over year, while sales amounted to RMB 4 billion, a year‑on‑year increase of 8.1%.

BYD Group occupied Hall 1, creating a dedicated brand pavilion that showcased its full lineup—including Yangwang, Fangchengbao, and Denza—and debuted a megawatt‑level flash‑charging ecosystem. The company also announced plans to co‑build 10,000 megawatt‑class charging stations with Xiaoju Charging and 5,000 with Xindiantu. Meanwhile, Harmony Intelligent Mobility made its debut in Hall 2 with an independent pavilion, featuring the four major brands AITO, Zhiji, Avatr, and Luxeed. The luxury‑segment flagship Avatr S800, built on Huawei’s Qiankun intelligent driving platform ADS 4 and the Tuling Longxing architecture, was officially launched. Xiaomi Auto presented its entire product family for the first time, with the YU7 SUV making its global debut.

SAIC Volkswagen unveiled the range‑extended concept car, while Audi officially introduced the Q6L e‑tron family. Several other models—including Zeekr 9X, Geely’s fourth‑generation Boyue L, Toyota’s bZ4X, and Dongfeng’s Nano 06—made their world or South China premieres. NIO, Lantu, and Firefly also exhibited side by side for the first time.

Hall 2 featured a special “Future Mobility Space Station” exhibit, offering the first systematic showcase of an integrated air‑land mobility ecosystem. Companies such as Peak Aviation’s Shengshi Long eVTOL, EHang’s EH216‑S manned aerial vehicle, XPeng Huitian’s Traveler X2, and Aerospace Innovation’s emergency landing system jointly demonstrated scenarios blending low‑altitude economy with intelligent connected vehicles.

Smart Urban Districts: Immersive Tech Experiences

A 30,000‑square‑meter outdoor smart urban district emerged as a major attraction. BYD created a “Smart Urban District,” where visitors could experience “megawatt‑level flash charging with simultaneous oil‑and‑electricity refueling” and the Tian Shen Zhi Yan intelligent driving assistance system. Yangwang’s U8 underwent on‑site validation of its emergency flotation capability under extreme conditions, while Fangchengbao’s off‑road testing area highlighted its climbing performance. Denza’s Easy Three‑Way Technology Zone demonstrated innovative features such as compass‑style U‑turns and intelligent crab‑walking maneuvers.

The third Future Automotive Pioneers’ Summit was held concurrently under the theme “The Race Ahead.” NIO’s William Li, XPeng’s He Xiaopeng, Changan’s Deng Chenghao, Huawei’s Yu Chengdong, and other industry leaders engaged in in‑depth discussions on topics such as the AI wave and the commercialization of intelligent connectivity. Yu Chengdong stated that Huawei invests over RMB 10 billion annually in automotive intelligence research and development, with cumulative basic research expenditures exceeding RMB 180 billion.

The Shenzhen Municipal Transportation Bureau, in collaboration with the Municipal Automobile Office and the Traffic Police Department, issued the nation’s first technical guidelines for opening roads to intelligent connected vehicles—covering all vehicle types and all application scenarios. These guidelines establish a tiered assessment framework for road‑opening complexity and set benchmarks for developing demonstration zones for testing and deploying intelligent connected vehicles.

Four flagship events—the iHome⁺ Theme Space 2.0, the BIG TOY High‑Speed Super‑Card Stunt Show, the X‑SPEED Dream‑Building Factory, and Lin Dan’s D² Power Space—created a grand industrial celebration blending technology with culture. Shenzhen University of Technology debuted three self‑developed new vehicles, while BYD, Huawei, and ten other companies conducted on‑site technology‑transfer matchmaking. Legendary international racer Robbie Gordon led the first-ever SST race in auto show history.