Brazil Rio Hardware and Building Materials ExhibitionFEICON RIO

FEICON RIO, the Brazil Rio Hardware and Building Materials Exhibition, is the largest and most influential flagship trade show for the construction and building materials industry in South America. With deep roots in the Brazilian market, it has become a central commercial hub connecting global building‑materials companies with the Americas, bringing together cutting-edge technologies across the entire value chain, high‑quality buyers, and industry leaders to drive innovation and growth in the construction sector.

In 2026, FEICON will make its debut in Rio de Janeiro, marking an important step in the expansion of the FEICON brand portfolio. Grounded in Rio de Janeiro and the broader southeastern Brazilian market, FEICON RIO covers the full spectrum of the building‑materials industry, including construction materials, hardware and doors & windows, HVAC and electrical systems, prefabricated construction, BIM digitalization, and green building solutions. The event integrates new‑product launches, business matchmaking, technical forums, and innovative showcases, precisely linking builders, developers, engineers, retailers, and government procurement entities to facilitate collaborations and secure orders.

To support Chinese industries in expanding into global markets, JuZhan provides premium booth allocations, robust team assistance, and attentive professional services, ensuring your successful participation in overseas exhibitions.

As the annual strategic platform for the construction industry in southeastern Brazil, FEICON RIO focuses on three major trends—modular construction, digital technologies, and sustainable architecture—helping companies expand into the Rio and broader South American markets, enhance brand visibility, and connect with high‑quality distribution channels.