SIMC, the Casablanca International Mining and Construction Machinery Exhibition in MoroccoMining and Construction

The Casablanca International Mining and Construction Exhibition (SIMC) is a highly authoritative B2B flagship event in the mining and construction machinery sectors across North Africa. It is the only exhibition in Morocco to receive robust support from key government ministries, including the Ministry of Energy and the Ministry of Public Works. Given Morocco’s pivotal role in driving development across various sectors in North Africa—particularly in mining and engineering—the magazine ENERGY AND MINES, with backing from these governmental bodies, established this show, aiming to position Morocco as a catalyst for advancing mining and engineering initiatives throughout the region.

The previous edition of the Casablanca International Mining and Construction Exhibition (SIMC) attracted exhibitors and visitors from France, Spain, Italy, Germany, Turkey, England, China, Canada, Switzerland, the United Kingdom, as well as Central African countries.

Notable Chinese companies that have participated in past editions include Jiangxi Yinhui Construction Machinery Co., Ltd., Jiangxi Weier International Mining Equipment Co., Ltd., Shandong Xinhai Mining Technology & Equipment Co., Ltd., Yantai Xingye Machinery Co., Ltd., Yantai Jinpeng Mining Machinery Co., Ltd., Changsha Weinei Construction Machinery Manufacturing Co., Ltd., Changsha Tianhe Drilling Tools Machinery Co., Ltd., Xuzhou Construction Machinery Group Import & Export Co., Ltd., Zhengzhou Yifan Machinery Co., Ltd., and China National Machinery Industry Corporation Import & Export Co., Ltd. All reported achieving unexpected yet promising results in this emerging Moroccan market.

Morocco has signed a free-trade agreement with the European Union, allowing products transacted in Casablanca to enter European markets duty-free. The exhibition draws participants from five North African countries, the Middle East, and Southern Europe, enabling exhibitors to secure local Moroccan orders while simultaneously cultivating agents in Algeria, Tunisia, Mali, and other West African nations, thus opening up channels for re-export trade into Europe.

European and American equipment tends to be expensive and subject to lengthy delivery cycles, whereas domestically produced crushers, excavators, mixers, and mining transport vehicles are well-suited to North Africa’s high temperatures, arid conditions, and mountainous terrains. Offering superior cost-effectiveness and convenient after-sales parts and maintenance, such equipment is increasingly favored by Morocco’s OCP National Phosphate Group and major local infrastructure developers. With the entry into force of the China–Morocco Free Trade Agreement, Chinese machinery enjoys preferential tariff treatment when exported to Morocco.

JuZhan has repeatedly organized participation by select high-quality enterprises. Held biennially, the Casablanca International Mining and Construction Exhibition (SIMC) deeply cultivates the local market and serves as a core platform for companies seeking to expand into Morocco and extend their reach into West Africa and Southern Europe.