Integrated Development Section

Areas covered: cultural communication, cultural entertainment, cultural investment, cultural tourism, cultural education, cultural technology, cultural branding, cultural equipment, cultural products, and more

Key highlights: regional “14th Five-Year Plan” initiatives for cultural industry development, outcomes of priority projects, investment promotion policies, as well as region-specific cultural programs and cultural products

Key sectors: publishing, printing, distribution, broadcasting, film, television, journalism, new media, and cultural-tourism integration, among others

Digital Technology Sector

Digital Content: online games, online literature, the metaverse, blockchain, online audio and video, digital music, anime and comics, etc., showcasing new business models, new market players, and new types of content within the context of the digital economy

Cultural Equipment: Technology-driven R&D, advanced manufacturing, and application services led by digitalization and intelligence, encompassing immersive cultural tourism equipment and solutions, intelligent film and television production and specialized cinema equipment, museum digital integration, VR/AR, AI-powered cultural and creative applications, multimedia equipment, and more

Cultural Lifestyle Section

IP-based Cultural and Creative Products & Local Culture: IP-driven cultural and creative products, cultural and creative offerings from museums, memorial halls, and bookstores along with their related merchandise, local culture (including distinctive landscapes, folk traditions, and regional product markets), trendy subcultures, and “Guofeng” and “Guochao” trends, among others

Food & Beverage and Leisure Culture: coffee culture, tea culture, specialty cuisine, cultural entertainment (board games & card games, escape room experiences, theatrical performances), and more

Automotive Culture: automotive brands, automotive collectibles (customized cars, racing cars, classic cars), cross‑category automotive experiences (camper van lifestyle, off‑road culture), and automotive-related merchandise

Cultural and Creative Products Sector

Cultural and Creative Design: International renowned brands, design agencies, museum‑based cultural and creative products, IP licensing agencies, time-honored brands, cultural and creative design service platforms, cultural and creative markets, and more

Cultural and Tourism Integration Section

Areas covered: cultural and tourism spaces, cultural and tourism projects, cultural and tourism products, cultural and tourism brands, red tourism, cultural and tourism platforms, cultural and tourism supplies, etc.

Specialized Themed Exhibition Section

Yangtze River Delta International Cultural and Creative Products Exhibition: featuring cultural categories (museum IPs, intangible cultural heritage crafts, time-honored brand–inspired文创, regional特色文创), interest‑driven consumer segments (trendy toys and figurines, anime and gaming merchandise, illustration art), and industry‑service offerings (design, manufacturing, IP licensing, investment), among others

China International Cultural and Tourism Investment Expo: cultural and tourism entities, planning and design, operational services, performing arts, digital technologies, amusement equipment, and tourism facilities, among others

Auto Show: automotive trends, hardcore off-roading, RV camping, and more

Yangtze River Delta Cultural Expo Immersive Industry Exhibition: Latest Achievements in the Integration of Culture and Technology (including XR technology applications, AIGC creation tools, digital collectible trading, etc.)

Ancient Town New Ecosystem – Cross-Border Integration and Innovation Exhibition Area: showcasing innovative achievements in the integration of culture and tourism in ancient towns, as well as cross-sectoral resources spanning cultural creativity, technology, commerce, and more