Ethiopia Beauty & Cosmetics Exhibition

The Ethiopia Beauty & Fashion Expo is a specialized exhibition focusing on beauty, cosmetics, fragrances, fashion, and personal care in Ethiopia. It connects distributors, salon owners, retailers, and beauty professionals with one of Africa’s fastest-growing beauty markets.

The event serves Ethiopia, Kenya, Uganda, Tanzania, Sudan, and other neighboring countries. At the last edition, the Ethiopia Beauty & Fashion Expo covered a total area of 9,000 square meters, attracting 174 exhibitors from 36 countries and approximately 12,379 professional visitors.

As Africa’s second most populous nation, Ethiopia maintains double-digit economic growth and macroeconomic stability, making it an exceptionally attractive investment destination. The domestic beauty and personal care market exhibits a significant supply gap, with strong demand for affordable finished products—particularly large‑packaging, high‑value‑for‑money items—as well as salon consumables such as wigs and hairdressing tools.

As the official designated agent for this exhibition, Juzhan will continue to lead Chinese enterprises to participate in the Ethiopia Beauty Expo, providing premium services to help Chinese companies expand into the African market. The Ethiopia Beauty & Fashion Expo serves as an efficient platform for accessing East African end‑markets and connecting with local importers and wholesalers, making it ideal for manufacturers of affordable beauty and personal care products, hairdressing and nail‑care consumables, and fashion accessories.

Ethiopia Beauty & Cosmetics Exhibition tickets are e-tickets. Domestic and international visitors must complete online pre-registration with real-name passport verification. After purchase, the organizer verifies visitor identity. Visitors who do not meet entry requirements may need to submit additional documents. Once approved, you will receive email confirmation or a QR code. On site, present your original passport and confirmation letter to collect a paper badge, or scan the QR code to enter.