Exhibition Information
展会简介
The exhibition value of Guangzhou Amusement Park Expo (AAA) is as follows:
- Asia’s largest annual event for the cultural and tourism industry chain. Founded in 2004, after more than two decades of development, AAA has grown into Asia’s largest and most comprehensive trade show dedicated to the amusement park and attraction sectors, consistently recognized among the “Top 100 Convention and Exhibition Projects in Guangdong Province.” In 2025, the expo will span 130,000 square meters, bringing together over 1,500 global exhibitors and attracting more than 150,000 professional visitors, making it the preeminent event of its kind in Asia. As a core thematic exhibition within the World Cultural and Tourism Industry Expo, AAA connects global resources and empowers the future of cultural and tourism, serving as a strategic gateway for domestic and international enterprises to showcase their capabilities, expand distribution channels, and gain insights into emerging trends.
- Comprehensive coverage of the entire industry chain, with a holistic presentation across six core segments. Exhibits span indoor amusement parks (including arcade machines, family‑friendly attractions, and management systems), theme parks (such as roller coasters, Ferris wheels, and non‑motorized rides), scenic‑area infrastructure (water and land transportation, accommodation facilities, smart ticketing solutions), digital sports (simulation games, interactive motion‑sensing technologies, cloud‑based platforms), cultural tourism (cultural‑tech innovations, nighttime entertainment, cultural‑creative merchandise and secondary consumption), as well as cutting‑edge VR/AR/MR/XR technologies. From large mechanical rides to immersive digital experiences, from traditional amusement equipment to metaverse‑driven applications, the expo fully showcases the latest innovations across the entire cultural and tourism value chain.
- A global pool of buyers and remarkable international procurement outcomes. Each year, the expo draws professional buyers from over 60 countries and regions, including Singapore, Australia, Colombia, the United Arab Emirates, Spain, Russia, and many others. The organizing committee collaborates closely with more than 120 international associations—covering entertainment, scenic areas, tourism, and cultural‑tourism alliances—to facilitate organized buyer delegations for concentrated purchasing. For Chinese enterprises, participating in AAA provides a strategic platform to connect with the global cultural and tourism market and expand overseas distribution channels right at home.
- More than 30 high‑level forums delivering authoritative insights and shaping industry trends. Concurrent with the expo, events such as the World Cultural and Tourism Conference, the China Indoor Amusement Park Innovation and Development Summit, the China Scenic Area Operations Practical Forum, the Asia Water Park Summit, and the China Cultural‑Commercial‑Tourism Integration Practical Forum bring together over 6,000 industry leaders, academic experts, and corporate executives. These forums focus on hot topics like digital cultural tourism, immersive experiences, smart scenic areas, and the night‑time economy, providing exhibitors with a premier think‑tank platform to align with policy directions, anticipate industry trends, and tap into emerging markets.
- Two decades of brand heritage and deep integration with government and enterprise resources. Co‑hosted by leading industry bodies such as the China Cultural and Entertainment Industry Association and the China Scenic Area Association, AAA has cultivated twenty years of expertise and established robust links with global cultural and tourism supply‑chain networks. It offers end‑to‑end services—from equipment procurement and project planning to operational management and IP licensing—providing comprehensive support to exhibitors. For companies operating within the cultural and tourism value chain, participation in AAA serves as a strategic springboard to integrate into the Asian cultural and tourism ecosystem, forge connections with governmental and corporate stakeholders, and seize new opportunities in the trillion‑dollar cultural and tourism market.





