Since its launch in 2015, the Guangzhou International Auto Parts & Aftermarket Show (AAG) has evolved into a premier automotive aftermarket event in South China. This year’s exhibition spans 85,000 square meters, hosting over 1,800 exhibitors across segments including auto parts, modification products, commercial vehicle components, and green remanufacturing. Leveraging the Greater Bay Area’s industrial and trade strengths, the show efficiently links the Pearl River Delta’s manufacturing cluster
The Value of Exhibiting at the Guangzhou Auto Parts Show (AAG)
- A Flagship Platform for the Automotive Aftermarket in the Guangdong-Hong Kong-Macao Greater Bay Area: Since its inception in 2015, after ten years of steady growth, AAG has evolved into a highly influential specialized trade show for the automotive aftermarket in the Greater Bay Area, continuously extending its reach into Southeast Asia and comprehensively showcasing innovations in the sector.
- Comprehensive Coverage of the Entire Industry Ecosystem: The exhibit range spans three core segments—components and assemblies, electronic and electrical systems, and modification products and driving services—covering everything from chassis and braking systems to engine parts, as well as interior and exterior customization, beauty and maintenance, and powertrain upgrade solutions, thus providing full coverage of the automotive aftermarket’s complete value chain.
- A Global Resource-Linking Hub: Leveraging the global network of Messe Frankfurt and the deep local expertise of CIIE, AAG connects participants with automotive industry resources worldwide. Overseas invitations span dozens of countries and regions across Asia, Europe, the Americas, and Oceania, attracting numerous international buyer delegations to attend and source products.
- Leading Technological Transformation Through Intelligent Manufacturing: With a focus on innovations in intelligent driving, battery technology, and new-energy infrastructure, AAG highlights cutting-edge advancements—from smart suspension systems and carbon-ceramic brakes to advanced thermal management solutions—emphasizing the industry’s transition toward higher-end, smarter components.
- A New Frontier for Modification Culture and Consumption Upgrading: Employing an innovative “product display + live vehicle demonstration + cultural exchange” format, AAG fully showcases personalized car customization, lifestyle aesthetics, and modification artistry. Through on-site displays of top-tier modified vehicles and cultural forums, it explores emerging trends in aftermarket services.
- Authoritative High-End Forums Empowering Strategic Decision-Making: Dozens of specialized events are held concurrently, covering areas such as complete vehicles, components, intelligent connectivity, and modification products. Technical conferences address industry trends, overseas forums explore international market opportunities, and development summits analyze overseas market strategies, providing authoritative guidance for corporate strategic planning.
- Effective Precision Business Matching Ensuring Tangible Outcomes: Through buyer–seller matchmaking sessions and similar initiatives, AAG helps companies connect precisely with international clients who have genuine procurement needs. The diverse pool of professional visitors spans Asia, Europe, the Americas, and other regions, with steadily increasing numbers of pre-registered overseas attendees, offering businesses a pragmatic and efficient platform for expanding into high-potential international markets.
- Dual Drivers of New Energy and Internationalization: As a major center of China’s automotive industry, Guangzhou boasts a well-established industrial supply chain. Anchored in the Guangdong-Hong Kong-Macao Greater Bay Area, AAG continues to deepen industrial collaboration and actively integrates into the new dual-circulation development paradigm, paving the way for more Chinese brands to step onto the global stage.