Chengdu Advertising, Signage, Commercial Storefitting, and Exhibition Industry Expo

The Chengdu Advertising Signage, Commercial Storefitting & Exhibition Industry Expo (ASE CHENGDU) integrates resources from both eastern and western China, as well as domestic and international strengths, to drive robust growth in the western advertising market. It provides a professional trade platform for global equipment suppliers and buyers, jointly establishing itself as China’s second-largest procurement event for the advertising industry.

As a premier sourcing event for the advertising signage, printing, and packaging sectors in central and western China, the Chengdu Advertising Signage, Commercial Storefitting & Exhibition Industry Expo (ASE CHENGDU) comprises several key components, including business exchanges on advertising equipment and materials, high‑level forums, award ceremonies, and exhibitions of outstanding works. Grounded in the Chinese market yet aligned with international trends, the expo consistently highlights cutting-edge creativity and technology, thereby shaping the industry’s evolution.

At its previous edition, the Chengdu Advertising Signage, Commercial Storefitting & Exhibition Industry Expo (ASE CHENGDU) spanned a total area of 70,000 square meters, hosting 1,007 exhibiting companies hailing from Taiwan, Italy, Singapore, Japan, South Korea, Thailand, Germany, and other regions, with an attendance of 80,263 visitors.

Continuing under the theme “Cultural Creativity, Technological Innovation,” the expo is expanding its scale and outreach to better meet the diverse needs of buyers across multiple sectors. As one of Chengdu’s three flagship specialized expos, it has become a benchmark exhibition for the entire advertising industry in western China—a leading industry gathering that seamlessly combines professional expertise with procurement opportunities in the central and western regions.

Renowned brands are set to participate, including HP, MIMAKI, Roland, Canon, MUTOH, Epson, Jin Hengfeng, Cyber, Dili, Dijia, Aitu, Leopard, Extreme, Ruizhi, Caishen, Wester, Yase Lan, Aowei, Zhongye, Feixingchuan, Honghua, Gongzheng, Le Cai, Feiteng, Heimai, Lingtong, Hawk, Woodpecker, Saiwei, Shishida, Kexing, Ouke, Sangong, Guangwei, Kepu, Qinde Shi, Ping’an Biaoqian, Xiuchanggong, Qingting, Ao Feiyang, Zhonggang, Saina, Liwei, McKencarden, Louis Gaiden, Ziyoumei, Yizhi, Xiuchuang, Jiaxin Hui, Duoneng, and many other established and emerging enterprises and brands.

Chengdu Advertising, Signage, Commercial Storefitting, and Exhibition Industry Expo tickets are e-tickets. Mainland China visitors must complete online pre-registration with real-name ID verification; overseas visitors must use passport verification; Hong Kong, Macao, and Taiwan visitors must use their travel permit. On site, verify entry with your ID card or by scanning the e-ticket QR code.

Partial exhibitor directory and exhibitor list for Chengdu Advertising, Signage, Commercial Storefitting, and Exhibition Industry Expo: 成都蓝旗光电科技有限公司, 北京优利绚彩科技发展有限公司, 禹州市叶添包装材料有限公司, 成都华乐办公设备有限公司, 成都永继达证卡数码印务有限公司, and others. The 2027 edition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.

The Exhibition Value of the Chengdu Advertising & Signage Expo

• The largest and most comprehensive advertising and signage industry event in the Central and Western regions, widely recognized as “China’s second-largest procurement platform for the advertising sector.” Established in 2002, after more than two decades of development, it has become one of Chengdu’s three flagship professional trade shows and a benchmark, full‑industry‑chain platform in Western China.
• The core value of participation lies in its end-to-end, industry‑wide coverage. The expo encompasses the entire value chain, including digital inkjet printing equipment, engraving and cutting machinery, advertising and decorative materials, signage and wayfinding systems, LED lighting, exhibition and display solutions, commercial interior design and merchandising, stage lighting and audio‑visual systems, as well as printing and packaging. This “one‑stop” offering enables exhibitors to access both upstream and downstream resources, fostering efficient integration across the industry ecosystem.
• Leveraging the strategic locational advantages of the Chengdu–Chongqing Twin-City Economic Circle, the expo occupies a pivotal position in the Western market. The Chengdu–Chongqing region is currently benefiting from twin tailwinds—accelerated infrastructure development and upgrading consumer spending—resulting in robust demand for advertising, signage, and commercial interior solutions. Exhibitors can use the expo as a gateway to tap into this high‑potential regional market with precision.
• The expo brings together leading global brands and high‑quality buyers, creating an efficient platform for business matchmaking. Renowned exhibitors include HP, MIMAKI, Roland, Canon, Jinhengfeng, Gongzheng, Lanjing, Zhuomuniao, Saiwei, Lingtong, Hawk, and other domestic and international industry leaders. The professional audience comprises key decision‑makers from advertising agencies, signage manufacturers, engineering firms, retail chains, and the cultural‑tourism sector, while over 50 industry associations from within and beyond Sichuan Province have organized group visits.
• Complementary forums and premium showcases are held concurrently, establishing the expo as a hub for deep integration among industry, academia, research, and application. Specialized zones such as the “Chengdu Printing & Packaging Showcase” and the “Commercial Interior Design & Display Exhibition” are featured, alongside thematic events like the Advertising & Signage Development Forum and the Green Commercial Interior Design Summit. These initiatives focus on cutting‑edge topics—including e‑paper applications, AI technologies, and glasses‑free 3D—providing enterprises with valuable insights into emerging trends and empowering them to stay ahead of the curve.
• For Chinese enterprises, this expo serves as a strategic gateway to expand into the Central and Western markets and connect with nationwide resources. Rooted in Chengdu, radiating across Southwest China, and serving the nation at large, the expo draws on the manufacturer and customer networks cultivated by the Guangzhou Advertising Expo, enabling brand upgrades and optimized exhibit layouts. It helps companies seamlessly integrate into high‑quality national supply chains and seize early opportunities in the Western development landscape.

Notable exhibitors

• Inkjet Printing Equipment Brands: HP, EPSON, MIMAKI, Roland, Canon, MUTOH, Epson, Jin Hengfeng, Cyber, Dili, Dijia, Aitu, Leopard, Jixian, Ruizhi, Caishen, Wester, Yase Lan, Aowei, Zhongye, Feixingchuan, Honghua, Gongzheng, Le Cai, Feiteng, Heimai, DURST, Hantuo, SKYJET, Lanqi, Jinghui, Shenhua, Dingli
• Engraving and Cutting Equipment Brands: Zhuomu Niao, Saiwei, Shishida, Kexing, Ouke, Sangong, Guangwei, Kepu, Liwei, Youlike, Xinyanfeng, Yusheng
• Signage and Labeling Brands: Lanjing, Chuangxin Shidai, Saina Brothers, Ping’an Signage, Xiuchanggong, Qingting, Ao Feiyang, Zhonggang, Maiken Kaden, Louis Gaiden, Ziyoumei, Yizhi, Xiuchuang, Jiaxinhui, Duoneng, Kairui Signage, Jingzhong Signage, Shuhu Signage, Huojing Signage, Sanrenxing, Jiangren Signage, Hongdao Signage, Haorun
• Advertising Materials Brands: Jiacheng Paint, Mengxing, Shenchuan, Chuangxin Shidai, Bingxiu, Yuyang, Mingliang, Wanma Guoji
• Printing and Packaging Brands: Shengda Printing, Dingcheng Hongye Printing, Kaijiang Color Printing, Wangzi Paper, Asia-Pacific Senbo Paper, Taiyang Paper, Jinguang Paper, Fangzheng Yinjie, Yinghou Machinery, Jiahong, Rishenglongshan, Shenzhen Hongbiaodian, Qichuang Technology, Di’Aisheng, Mudan Ink, Bantian Ink, Guowang, Tianjin Changrong, BHS, Zhongbo, Tiancen, Keshenglong, Baili, Xuheng Jingong, CANON, RICOH, Fuji Xerox, Konica Minolta, Shanghai Xiangbao, HP Le, Wande, Zhejiang Daxiang, Chuangxin Weiye, Hugang, Jiayu Yin Yi
• Commercial Storefitting and Exhibition Display Brands: Lingtong, Huoke, Qindesi, Nengzhuang Huixiu, Chuangyu
• Equipment Agents and Distributors: Kemei, Qimu, Xinlian Jiahe, Xin Hengsheng, Jihui, Jin Zhida, Feiyang United, Cexi, Xin Huaguang, JHF, Zhuoda, Xin Tianyi, Guangxu, Xin Tuteng, Wen Yao Jialun, Ruifeng Jiahe, Sanwen, Ruiyan Bowen, Shidai Jincheng