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China (Shanghai) International Home Appliances and Consumer Electronics Expo AWE
AWE
- Dates
- Show Hours:
- Highlights
- Asia’s largest and one of the world’s three leading trade shows for home appliances and consumer electronics.
Exhibition Data
- 1/1
- Edition
- 150000㎡
- Exhibition area
- 1200
- Exhibitors
- 280000
- Visitors
Shanghai Consumer Electronics Expo Details
- Organizer:
- China Household Electrical Appliances Association (CHEAA)
- City:
- Shanghai
- Venue:
- Shanghai New International Expo Centre
- Address:
- No. 2345 Longyang Road, Pudong New Area, Shanghai
Profile
The China Home Appliances and Consumer Electronics Expo (Appliance & Electronics World Expo, abbreviated as AWE), organized by the China Household Electrical Appliances Association, has consistently adhered to a development philosophy of steady growth and prioritizing results, with the goal of creating “user value.” It has grown into a large-scale, comprehensive exhibition that brings together the finest offerings from across the global home appliance and consumer electronics industries.
One of the world’s three major home appliance and consumer electronics exhibitions! The China Home Appliances and Consumer Electronics Expo (AWE) this year is themed “AI+, Integrating Intelligence into All Aspects of Life,” with a planned exhibition area of 150,000 square meters. It is expected to attract more than 1,200 domestic and international exhibitors, and draw an estimated 280,000 visitors.
AWE 2027 has been repositioned and upgraded to a “Global Platform for Displaying and Experiencing Smart Living.” Centered on AI-driven connectivity, the expo will continue to expand the boundaries of home appliance and consumer electronics displays, bringing together innovative achievements across diverse fields—including smart homes, embodied intelligence, intelligent mobility, AI terminals, cutting-edge displays, health technologies, energy management, and related industrial chain support—thus building a smart living ecosystem that encompasses technological innovation, end products, application scenarios, industry formats, and consumer experiences.
As its scope continues to broaden, AWE has evolved from a specialized trade show focused primarily on home appliances and consumer electronics into a comprehensive expo covering all aspects of smart living, spanning the entire innovation chain and catering to diverse consumer groups. The upgrade of AWE 2027 to a “Global Platform for Displaying and Experiencing Smart Living” clearly reflects this transformation.
In line with future industry trends, AWE 2027 will further refine its innovative ecosystem, introducing three key initiatives: the launch of the “AWE Plus Innovation Technology Zone,” the establishment of a brand-new “AWE Startup Zone,” and the creation of a dedicated area for unveiling cutting-edge technologies and new products.
AWE 2027 will also feature a special zone for launching new technologies and products, hosting a series of events such as product premieres, technology unveilings, innovation roadshows, and trend-sharing sessions. These activities will provide exhibitors with a centralized platform to showcase core technologies, announce groundbreaking innovations, connect with industry resources, and explore new market opportunities. Through these measures, AWE will further strengthen its role as a hub for product launches and technology disclosures, ensuring that representative innovations receive more concentrated and effective industry attention.
With broader industry horizons, richer exhibits, and a more multifaceted platform value, AWE 2027 will comprehensively present a new vision of smart living in the AI era. From March 17 to 20, 2027, at the Shanghai New International Expo Center, AWE 2027 looks forward to welcoming you!
China (Shanghai) International Home Appliances and Consumer Electronics Expo AWE tickets are e-tickets. Mainland China visitors must complete online pre-registration with real-name ID verification; overseas visitors must use passport verification; Hong Kong, Macao, and Taiwan visitors must use their travel permit. On site, verify entry with your ID card or by scanning the e-ticket QR code.
Partial exhibitor directory and exhibitor list for China (Shanghai) International Home Appliances and Consumer Electronics Expo AWE: 宁波世格电子科技有限公司, 小熊电器股份有限公司, 宁波富达智能科技有限公司, 宁波嘉乐智能科技股份有限公司, 广州东奥电气有限公司, 四川长虹电器股份有限公司, and others. The 2027 edition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.
Highlights of AWE Shanghai Consumer Electronics Expo
- One of the World’s Three Major Home Appliance and Consumer Electronics Exhibitions:Alongside IFA and CES, AWE stands as one of the most influential gatherings in the global home appliance and consumer electronics industries, bringing together over a thousand leading enterprises worldwide. Spanning more than 140,000 square meters, it serves as a premier platform for companies to showcase their strengths and set industry trends.
- Comprehensive Industry Chain Coverage:Exhibits encompass white goods, smart appliances, consumer electronics, smart homes, kitchen and bathroom appliances, personal care devices, and core components—covering every segment of the value chain. From traditional appliance giants to tech upstarts, from hardware manufacturers to software ecosystems, upstream and downstream players connect efficiently, precisely matching global procurement needs.
- Frontline of AI-Integrated Home Appliances:With “AI Technology, AI Life” as its central theme, the expo highlights the latest breakthroughs in the deep integration of AI and home appliances. Innovations such as Haier’s “AI Eye,” Robam’s “Shi Shen” large model, and Huawei’s AI sleep care system were unveiled here, providing businesses with a distinguished stage to seize the initiative in intelligent transformation.
- New Frontier for “People-Car-Home” Ecosystem Integration:For the first time, the expo established a “Mobile Home” section dedicated to new-energy vehicles, where brands like Huawei, BYD, NIO, and Li Auto presented novel visions of integrating smart cars with intelligent home ecosystems. This created a strategic gateway for companies seeking cross-industry expansion and connections between technology and automotive resources.
- Global Brand Exposure and Commercial Conversion Platform:As the industry’s highest honor, the iF Design Award brings global attention to winning products. The “AWE Live Streaming Night” drew top-tier livestreamers such as Dong Yuhui and Wang Bingbing, while JD.com, Tmall, Douyin, and Xiaohongshu coordinated synchronized promotions, igniting a wave of online consumption. Participating companies benefit from premium brand exposure and tangible commercial returns.
- High-End Forums Empower Strategic Insights:Concurrent with the expo, the “AWE Summit Forum” convened industry leaders and academic experts to engage in in-depth discussions on pressing issues such as globalization strategies, AI empowerment, and smart living, offering authoritative guidance for corporate strategic decision-making.
- Policy Incentives Resonate with Consumer Trends:The “National Home Appliance Consumption Season” launch ceremony was held at the expo, and the “AWE Consumption Rejuvenation Festival” collaborated with mainstream e-commerce platforms to roll out aggressive promotional campaigns. Companies can leverage these policy-driven opportunities to capture incremental market share.
Range
- International Home Appliance Brands:Bosch Home Appliances, Siemens Home Appliances, Fisher & Paykel, Panasonic, Samsung, Sony, LG, Gorenje, ASKO, Whirlpool, Hitachi, THOMSON, Honeywell, Laurastar, Westinghouse, Electrolux, Beko
- Leading Domestic Home Appliance Giants:Haier Smart Home, Hisense, TCL, Changhong, Gree, Aucma, Aokeama, Rongshida, Skyworth, Konka, Meiling
- Specialized Home Appliance Brands:Casarte, Sanwingbird, Leader, Fisher & Paykel, Thunderbird, Fangtai, Robam, Huadi, Wanhe, Wanjiale, Joyoung, Supor, Bear Electric, Aishida, Leike, Coway, Dreame, Stone, Flyco, MOVA, HIZERO, Aufit, Angel, Qinyuan, Blueair, 352 Air Purification
- Technology Innovation Enterprises:Huawei, BYD, HiSilicon, Unitree Robotics, Ezviz, Shao Yin, Honeywell, Thomson, Thermos
- Smart Home and Chip Companies:Suford, Dream Lily, MPE, UWA, Haohan, AEKE, Hearthstone, Huanlu, Enya, Yisiwei, Lingsi Technology, Realtek, Qingke, Youju Cloud, Lihe Micro, Jingfeng Mingyuan, Biyi Micro
- New-Energy Vehicles:NIO, Li Auto, XPeng, Zeekr, Great Wall
- Robotics Companies:Unitree Robotics, Qingxin Yichuang, Elephant Robot, Gaoqing Mechanical & Electrical, Yunji Technology, Qinglang Intelligent
Review
The China Household Electrical Appliances & Consumer Electronics Expo 2025 (AWE2025) was successfully held from March 20 to 23 at the Shanghai New International Expo Center. With the theme “AI Technology, AI Life,” this year’s event spanned over 140,000 square meters, attracting more than a thousand home appliance and consumer electronics companies from around the world. It showcased cutting-edge innovations, featuring tens of thousands of smart lifestyle products and solutions.
AI Technology Deeply Empowers, Driving Comprehensive Evolution of Home AppliancesAI emerged as the central driving force of this year’s expo. Haier unveiled its “AI Eye” black technology, enabling appliances to not only “listen” but also “see,” allowing them to monitor pots and grilling activities on behalf of users. Robam introduced the world’s first proprietary cooking AI large model, “Shi Shen,” which can generate personalized healthy meal plans based on medical check-up reports and seamlessly integrate with kitchen appliances for automated cooking. Huawei presented an AI-based sleep care system that non-invasively monitors physiological metrics and coordinates with whole-home devices to create an optimal sleep environment. Hisense leveraged its Xinghai large model to upgrade home appliances from mere “functional control” to “AI butlers.” Other notable innovations included Fangtai’s world-first AI-powered Healthy Cooking GPT system and Gree’s AI-driven dynamic energy-saving technology.
Display Technology Breakthroughs: RGB Light Color Co-Regulation Takes Center StageHisense launched the world’s first 116-inch RGB-Mini LED TV UX, equipped with the H7, the industry’s first AI chip capable of simultaneously controlling RGB light color and picture quality. TCL showcased the world’s first fourth-generation LCD TV—the Q10L series—featuring multi-zone partitioning technology that delivers ultra-precise light control across more than one billion zones. Meanwhile, Samsung’s HoloDisplay floating screen, powered by advanced 3D technology, brought lifelike suspended images to life.
Humanoid Robots Become the “Top Trend”: Embodied Intelligence Accelerates Real-World DeploymentUnitree Robotics made its debut at the expo, presenting the humanoid robot G1 and the robotic dog Go2, both capable of shaking hands, interacting with visitors, and performing handstands and flips. TCL introduced the split-type AI companion robot Ai Me, while Haier collaborated with Xingdong Jiyuan to develop the household service robot “Xiaoxing.” Dreame’s incubated company Magic Atom unveiled the humanoid robot “Xiaomai.”
“People-Car-Home” Ecosystem Integration: Cars Transform into “Mobile Homes”For the first time, the expo featured a dedicated “Mobile Home” section showcasing new-energy vehicles. Brands such as Huawei, BYD, NIO, Li Auto, XPeng, and Zeekr gathered to present their latest offerings. Huawei demonstrated multiple models under the HarmonyOS Smart Mobility ecosystem, along with comprehensive “people-car-home” solutions. BYD unveiled the Fangcheng Bao Leopard 8, equipped with the Lingyuan intelligent in-vehicle drone system.
Policy Benefits Unleashed: A Flourishing Wave of Consumption RejuvenationThe launch ceremony of the “2025 National Home Appliance Consumption Season” took place at the expo. The “AWE Consumption Rejuvenation Festival,” in collaboration with , Tmall, Douyin, Xiaohongshu, and other platforms, rolled out aggressive promotional campaigns to meet diverse consumer demands. The “Live Streaming Night” brought together top-tier livestreamers like Dong Yuhui and Wang Bingbing, while CCTV hosts Sa Beining and Nigemaiti conducted live studio tours, sparking widespread online discussions.
Diverse Forums Thrive, and the iF Design Award AnnouncedThe “2025 AWE Summit Forum” focused on two key themes: global development and AI empowerment. During the expo, the prestigious “iF Gold Award”—the highest honor recognizing annual industry-leading products—was announced, with a total of 18 winning entries. The event attracted extensive coverage from over a hundred domestic and international authoritative media outlets, further enhancing its global influence.
AWE 2027 Venue Map
AWE Exhibitior List
China (Shanghai) International Home Appliances and Consumer Electronics Expo AWE Range
Is my product suitable?Large Household Appliances
Consumer Electronics
Household Electric Entertainment Appliances
Kitchen and Bathroom Appliances & Small Appliances
Bathroom Appliances
Solar-Powered Appliances
Environmental and Health Appliances
Cleaning Appliances
Room Air Conditioning Appliances
Heating Appliances
Personal Care Appliances
Healthcare Appliances
Smart Home Systems
Home Security Systems
Intelligent Integrated Applications
Smart Hardware and Wearable Products
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Process
- 1.Submit the business license of the company
- 2.Submit product picture and name
- 3.Receive exhibition presentation documents and booth drawings
- 4.Submit booth application form/Sign booth contract
- 5.Pay the contract booth deposit
- 6.Prepare for exhibition