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China (Shanghai) Home Appliances and Consumer Electronics Expo AWE
AWE
- Dates
- Show Hours:
- Highlights
- Asia’s largest and one of the world’s three leading trade shows for home appliances and consumer electronics.
Exhibition Data
- 1/1
- Edition
- 160000㎡
- Exhibition area
- 1500
- Exhibitors
- 380000
- Visitors
Shanghai Consumer Electronics Expo Details
- Organizer:
- China Household Electrical Appliances Association (CHEAA)
- City:
- Shanghai
- Venue:
- Shanghai New International Expo Centre
- Address:
- No. 2345 Longyang Road, Pudong New Area, Shanghai
Profile
The China Household Electrical Appliances & Consumer Electronics Expo (Appliance & Electronics World Expo, abbreviated as AWE), organized by the China Household Electrical Appliances Association, has consistently adhered to a development philosophy of steady growth and results-oriented excellence. With “creating user value” as its guiding principle, AWE has evolved into a large-scale, comprehensive trade show that brings together the very best of the global home appliance and consumer electronics industries.
One of the world’s three premier exhibitions for home appliances and consumer electronics! The China Household Electrical Appliances & Consumer Electronics Expo (AWE) is themed “Smart Technology, Enjoying Life,” spanning 13 exhibition halls and attracting more than a thousand leading global companies in the home appliance and consumer electronics sectors.
The widespread application of cutting-edge technologies such as artificial intelligence in the home appliance and consumer electronics fields has become the centerpiece of this year’s event. Major brands have unveiled high-end, customized, and integrated smart‑living solutions, covering multiple frontier domains including smart appliances, smart homes, consumer electronics, 3C digital products, smart displays, smart entertainment, smart health, and smart mobility.
From AI‑powered smartphones at the forefront of technological innovation and 8K ultra‑HD TVs delivering an unparalleled entertainment experience, to flush‑mount refrigerators seamlessly integrated with home design, air conditioners capable of customizing temperature and purifying indoor air, and intelligent kitchen appliances that inspire boundless visions of future living—this expo offers a comprehensive showcase of groundbreaking advancements across the home appliance and consumer electronics sectors, embodying a new era of smart living driven by artificial intelligence.
Global multinational corporations in the home appliance and consumer electronics industries have demonstrated exceptional commitment and investment in this edition of the show. A.O. Smith returns to AWE after a four‑year absence; Samsung presents its entire product lineup for the first time; and LG not only boasts the largest exhibition space in its history but also sends its global executive team to attend in person. (All content herein is copyrighted by Jufair. Reproduction without permission is prohibited.)
At the China Household Electrical Appliances & Consumer Electronics Expo (AWE), numerous exhibitors will debut tens of thousands of innovative products, unveil their full product portfolios, announce their latest corporate strategies, and showcase pioneering technologies. Through hundreds of new‑product launches, strategic briefings, and dealer conferences held during AWE, you will be among the first to experience the allure of tomorrow’s technology, gain insights into the latest trends in smart living, and seize opportunities to stay ahead of industry developments.
As a world‑class exhibition that integrates the home appliance, consumer electronics, and smart‑technology ecosystems while connecting upstream and downstream segments of the supply chain, AWE is setting a new record in scale and presenting the most advanced, diverse innovations, offering the global community an event of the highest caliber.
As Asia’s largest and one of the top three international home appliance and consumer electronics expos worldwide, AWE brings together the world’s most premium product‑experience settings, unparalleled business‑matching opportunities, dynamic platforms for technology and strategy exchanges, amplified brand visibility, diverse audiences, cross‑industry networking venues, and keen attention from capital markets—thereby elevating industry awareness and influence while empowering participating brands and partners on all fronts.
The China Household Electrical Appliances & Consumer Electronics Expo (AWE) serves as a platform for showcasing industry‑leading innovations and accelerating their commercialization. AWE has continuously broken new ground in scale, quality, and global impact, standing at the threshold of a new decade. Moving forward, AWE will remain attuned to the times, evolving into an even more innovative, open, and inclusive tech‑driven exhibition ecosystem;while charting pathways toward a future of smart living and a better quality of life for consumers around the globe.
China (Shanghai) Home Appliances and Consumer Electronics Expo AWE tickets are e-tickets. Mainland China visitors must complete online pre-registration with real-name ID verification; overseas visitors must use passport verification; Hong Kong, Macao, and Taiwan visitors must use their travel permit. On site, verify entry with your ID card or by scanning the e-ticket QR code.
Partial exhibitor directory and exhibitor list for China (Shanghai) Home Appliances and Consumer Electronics Expo AWE: 杭州之江有机硅化工有限公司, 广州东奥电气有限公司, 艾瑞森表面技术（苏州)股份有限公司, 浙江乐马电气有限公司, 宁波宝橙电子有限公司, 佛山市雅严电子有限公司, and others. The 2027 edition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.
Highlights of AWE Shanghai Consumer Electronics Show
- One of the World’s Three Major Home Appliance and Consumer Electronics Exhibitions:Alongside IFA and CES, AWE ranks among the most influential global events in the home appliance and consumer electronics sectors. Bringing together over a thousand leading companies from around the world, with an exhibition space exceeding 140,000 square meters, it serves as a premier platform for companies to showcase their capabilities and set industry trends.
- Comprehensive Industry‑Chain Ecosystem Coverage:Exhibits span the entire spectrum, including white goods, smart appliances, consumer electronics, smart home solutions, kitchen and bathroom appliances, small household appliances, and core components. From established home appliance giants to cutting-edge tech startups, and from hardware manufacturers to software ecosystem providers, upstream and downstream enterprises engage in efficient collaboration, precisely aligning with global procurement needs.
- A Vanguard for AI‑Enabled Home Appliances:Centered on the theme “AI Technology, AI Lifestyle,” the show highlights the latest breakthroughs resulting from the deep integration of AI and home appliances. Pioneering innovations such as Haier’s “AI Eye,” Robam’s “Shi Shen” large‑scale model, and Huawei’s AI‑powered sleep‑care system made their debut at the event, providing a prestigious stage for companies to seize the initiative in intelligent transformation.
- A New Hub for “People‑Car‑Home” Ecosystem Integration:For the first time, the show features a dedicated “Mobile Home” section showcasing new‑energy vehicles. Brands like Huawei, BYD, NIO, and Li Auto present a fresh vision of integrating smart cars with intelligent home ecosystems, offering businesses a strategic gateway to cross‑industry expansion and connect with technology and automotive resources.
- A Global Platform for Brand Visibility and Commercial Conversion:As the industry’s highest honor, the A’Design Award recognizes winning products that attract worldwide attention. The “AWE Live Streaming Night” brings together top livestreamers such as Dong Yuhui and Wang Bingbing, while platforms including JD.com, Tmall, Douyin, and Xiaohongshu synchronize their efforts, igniting a surge in consumer interest both online and offline. Participating companies gain unparalleled brand exposure and tangible commercial returns.
- High‑Level Forums Empowering Trend Insights:Concurrent with the show, the “AWE Summit Forum” convenes industry leaders and academic experts to engage in in‑depth discussions on pressing topics such as globalization strategies, AI empowerment, and smart living, providing authoritative guidance for corporate strategic decision‑making.
- Resonance Between Policy Incentives and Consumer Momentum:The launch ceremony of the “National Home Appliance Consumption Season” was held at the exhibition site, and the “AWE Renewal Consumption Festival” collaborated with major e‑commerce platforms to roll out aggressive promotional campaigns. Participating companies can leverage these policy‑driven opportunities to capture incremental market growth.
Range
- International Home Appliance Brands:Bosch Home Appliances, Siemens Home Appliances, Fisher & Paykel, Panasonic, Samsung, Sony, LG, Gorenje, ASKO, Whirlpool, Hitachi, THOMSON, Honeywell, Laurastar, Westinghouse, Electrolux, Beko
- Leading Domestic Home Appliance Giants:Haier Smart Home, Hisense, TCL, Changhong, Gree, Aucma, Aucma, Royalstar, Skyworth, Konka, Meiling
- Specialized Home Appliance Brands:Casarte, SanYiNiao, Leader, Fisher & Paykel, Thunderbird, Fotile, Robam Appliances, Vatti, Vanward, Wanhe, Midea, Joyoung, Supor, Bear Electric, Aishida, Leike, Ecovacs, Tineco, Dreame, Roborock, Flyco, MOVA, HIZERO, Aufit, Angel, Qinyuan, Blueair, 352 Air Purification
- Technology Innovation Enterprises:Huawei, BYD, HiSilicon, Unitree Robotics, Ezviz,韶音, Honeywell, Thomson, Thermos
- Smart Home and Chip Companies:Shuford, Dream Lily, MPE, UWA, Haohan, AEKE, Hearthstone, Huanlu, Enya, Yiswei, Lingsi Technology, Realtek, Qingke, YiJu Cloud, Lihe Micro, Jingfeng Mingyuan, Biyi Micro
- New Energy Vehicles:NIO, Li Auto, Xpeng, Zeekr, Great Wall
- Robotics Companies:Unitree Robotics, Qingxin Yichuang, Elephant Robotics, Gaoqing Mechanical & Electrical, Yunji Technology, Qilang Intelligence
Review
The China Household Electrical Appliances & Consumer Electronics Expo 2025 (AWE2025) was successfully held from March 20 to 23 at the Shanghai New International Expo Center. With the theme “AI Technology, AI Life,” the event spanned over 140,000 square meters, attracting more than a thousand home appliance and consumer electronics companies from around the world. It showcased cutting-edge innovations across the board, with tens of thousands of smart‑living products and solutions on display.
AI Technology Powers Comprehensive Evolution of Home AppliancesAI emerged as the central driving force of this year’s expo. Haier unveiled its “AI Eye” breakthrough technology, enabling appliances to not only “listen” but also “see,” allowing them to monitor pots and grills on behalf of users. Robam introduced the world’s first cooking AI large model, “Shi Shen,” which can generate personalized healthy meal plans based on medical check‑up reports and seamlessly integrate with kitchen appliances for automated cooking. Huawei presented an AI‑powered sleep‑care system that non‑intrusively monitors physiological metrics and coordinates whole‑home devices to create an optimal sleep environment. Hisense leveraged its Xinghai large model to elevate home appliances from mere “functional control” to “AI butlers.” Meanwhile, Fotile debuted the world’s first AI‑enabled Healthy Cooking GPT system, and Gree showcased its AI‑driven dynamic energy‑saving technology, among other innovative offerings.
Display Technology Breakthroughs Put RGB Color‑Control in the SpotlightHisense launched the world’s first 116‑inch RGB‑Mini LED TV, the UX, equipped with the H7, the industry’s first AI‑driven picture‑quality chip capable of simultaneous RGB color control. TCL unveiled the Q10L series, the world’s first fourth‑generation LCD TV, featuring its All‑Scene Partitioning technology to achieve ultra‑precise light control at over one billion levels. Samsung’s HoloDisplay floating‑screen technology brought lifelike, three‑dimensional imagery to life through advanced 3D capabilities.
Humanoid Robots Become the Latest Trend, As Embodied Intelligence Accelerates Real‑World DeploymentUnitree Robotics made its debut at the expo, showcasing the humanoid robot G1 and the robotic dog Go2, both capable of shaking hands, interacting with visitors, and performing handstands and flips. TCL introduced the Ai Me, a modular AI companion robot, while Haier partnered with Xingdong Jiyuan to develop the household service robot “Xiao Xing.” Dreame’s incubated company Magic Atom unveiled the humanoid robot “Xiaomai.”
Ecosystem Integration of “People‑Car‑Home”: Cars Transform into “Mobile Homes”For the first time, the expo featured a dedicated “Mobile Home” zone for new‑energy vehicles, bringing together brands such as Huawei, BYD, NIO, Li Auto, XPeng, and Zeekr. Huawei showcased multiple models under its HarmonyOS Smart Mobility ecosystem, along with end‑to‑end “people‑car‑home” solutions. BYD presented the Fangcheng Bao 8, equipped with the Lingyuan intelligent in‑vehicle drone system.
Policy Incentives Unleash a Wave of Renewed Consumer DemandThe launch ceremony of the “2025 National Home Appliance Consumption Season” took place at the expo. The “AWE Renewed Consumption Festival,” in collaboration with , Tmall, Douyin, Xiaohongshu, and other platforms, rolled out aggressive promotional campaigns to meet diverse consumer needs. The “Live‑Streaming Night” drew top livestreamers like Dong Yuhui and Wang Bingbing, while CCTV hosts Sa Beining and Nigemaiti conducted on‑site live tours, sparking widespread online discussion.
Diverse Forums Thrive, and the A’Design Award AnnouncedThe “2025 AWE Summit Forum” focused on two key themes: global development and AI‑driven innovation. During the event, the prestigious A’Design Gold Award—representing the highest accolade for industry‑leading products—was announced, with 18 winning entries. The expo attracted in‑depth coverage from over a hundred authoritative domestic and international media outlets, further enhancing its global influence.
AWE 2027 Venue Map
AWE Exhibitior List
China (Shanghai) Home Appliances and Consumer Electronics Expo AWE Range
- Refrigerators ,
- Freezers ,
- Wine Coolers ,
- Ice Makers ,
- Air Conditioners ,
- Washing Machines ,
- Clothes Dryers
- Televisions ,
- Home Theater Systems ,
- Tablet Computers ,
- Video Game Consoles ,
- MP3 Players ,
- MP4 Players ,
- Portable Music Players ,
- PDA ,
- Electronic Dictionaries ,
- Learning Devices ,
- Portable Storage Devices ,
- E-Readers
- Mahjong Machines
- Range Hoods ,
- Cooking Stoves ,
- Dishwashers ,
- Bowl Disinfection Cabinets ,
- Gas Water Heaters ,
- Electric Water Taps
- Electric Water Heaters ,
- Heat Pump Water Heaters ,
- Bidets ,
- Hair Dryers ,
- Bathroom Heaters ,
- Hand Dryers ,
- Exhaust Fans ,
- Integrated Ceiling Systems
- Solar Water Heaters ,
- Solar Lawn Lamps ,
- Garden Lights ,
- Solar-Powered Toys ,
- Solar Panels
- Water Dispensers ,
- Water Purifiers ,
- Pure Water Machines ,
- Water Softeners ,
- Pipeline Water Dispensers ,
- Direct-Drinking Water Machines
- Vacuum Cleaners ,
- Mite-Removal Vacuum Cleaners ,
- Steam Mops ,
- Floor-Sweeping Robots ,
- Floor-Waxing Machines ,
- Garment Steamers ,
- Electric Irons ,
- Shoe Polishers ,
- Electric Mosquito Repellents ,
- Electric Mosquito Swatters ,
- Toilet Deodorizers
- Air Purifiers ,
- Electric Fans ,
- Cooling Fans ,
- Humidifiers ,
- Negative Ion Generators ,
- Mini Oxygen Generators
- Electric Heaters ,
- Electric Blankets ,
- Electric Heating Stoves
- Hair Dryers ,
- Shavers ,
- Hair Curlers ,
- Electric Toothbrushes ,
- Beauty Devices ,
- Electric Breast Pumps
- Foot Baths ,
- Massage Chairs ,
- Massagers ,
- Blood Pressure Monitors ,
- Body Temperature Monitors ,
- Body Fat Monitors
- Smart Lighting Controls ,
- Smart Home Central Control Systems ,
- Smart Home Ecosystem Controls ,
- Smart Sunshades ,
- Smart Door and Window Controls ,
- Smart Sockets
- Security ,
- Surveillance ,
- Access Control ,
- Video Intercoms ,
- Set-Top Boxes ,
- Smart Switches ,
- Information Appliances ,
- Home Networking Systems
- Smart Inheritance Products ,
- Communication Networks and Components ,
- Sensors ,
- Controllers
- Smart Health ,
- Smart Wristbands ,
- Smart Watches ,
- Smart Toys ,
- Smart Anti-Lost Devices
Booth Sales
PeachGold-Medal PM
3 Years Booth Sales
Mr. WuGold-Medal PM
3 Years Booth Sales
2027 Shanghai Consumer Electronics Ticket Sales
Mr. HanGold-Medal PM
3 Years Booth Sales
Shanghai Consumer Electronics Venue
Shanghai Consumer Electronics Booth Price
Process
- 1.Submit the business license of the company
- 2.Submit product picture and name
- 3.Receive exhibition presentation documents and booth drawings
- 4.Submit booth application form/Sign booth contract
- 5.Pay the contract booth deposit
- 6.Prepare for exhibition