Shenzhen Baby & Children’s Products Expo – Shenzhen Infant and Child Products Exhibition

The Shenzhen Baby Stroller & Infant Products Exhibition (Baby Stroller China) is Asia’s most influential premium platform for strollers and infant‑related products. Concurrently held are the International Toy & Educational Products Exhibition (Shenzhen) and the International Licensing & Derivatives Exhibition (Shenzhen), collectively known as the “Shenzhen Baby Stroller & Infant Products Show.” The synergy created by these three exhibitions energizes the market and provides brands with a competitive edge in expanding into international markets.

The three exhibitions together cover a total area of 130,000 square meters, with 1,495 exhibiting companies. They attracted 77,031 professional visitors from both domestic and overseas markets, marking a year-on-year increase of 6.5%; among them, overseas attendees grew by 35%.

The Shenzhen Baby Stroller & Infant Products Exhibition (Baby Stroller China) showcases products that span the full spectrum of early childhood development—ranging from educational toys to everyday care items, from indoor play to outdoor adventures. Each product is evolving toward greater safety, aesthetic appeal, smart functionality, and scenario‑specific design. These offerings not only meet children’s diverse developmental needs but also reflect modern families’ heightened commitment to quality parenting, forming a vibrant ecosystem of infant‑ and toddler‑centric living.

This edition highlights the rich variety and current design trends in today’s stroller offerings, covering virtually every aspect of children’s mobility and play: from beginner‑level balance bikes and scooters, to more functional three‑wheelers, electric strollers, and parent‑child pushchairs; further extending to scooters and motorcycle‑styled strollers that combine sporty flair with entertainment. Manufacturers emphasize a blend of cartoonish aesthetics and realistic realism in styling, favor bright, soft, and personalized color palettes, and prioritize safety, lightweight construction, and interactive experiences. These strollers are not merely toys—they serve as trusted companions, helping children explore the world while fostering balance and independence.

All essential items for a baby’s daily life—from feeding supplies (tableware, bottles, sterilizers) to personal care products (potty chairs, bathing equipment)—as well as travel and rest essentials (luggage, high chairs, rocking chairs, play yards, slides)—can be found at the exhibition. Here, we observe a strong emphasis on integrating safety with comfort, incorporating playful cartoon elements and gentle hues into designs, and prioritizing multi‑purpose functionality and adjustability. Such innovative infant‑and‑toddler products underscore brands’ meticulous attention to detail, making parenting easier and more nurturing.

As the largest gateway in South China showcasing China’s stroller and maternal‑infant industries to the global market, this event has long served as a powerful engine driving industry growth, earning widespread recognition and support from the sector. The Shenzhen Baby Stroller & Infant Products Exhibition (Baby Stroller China) will continue, as always, to provide the industry with an expansive platform and abundant business opportunities, injecting fresh vitality into its ongoing development.

Shenzhen Baby & Children’s Products Expo – Shenzhen Infant and Child Products Exhibition tickets are e-tickets. Mainland China visitors must complete online pre-registration with real-name ID verification; overseas visitors must use passport verification; Hong Kong, Macao, and Taiwan visitors must use their travel permit. On site, verify entry with your ID card or by scanning the e-ticket QR code.

Partial exhibitor directory and exhibitor list for Shenzhen Baby & Children’s Products Expo – Shenzhen Infant and Child Products Exhibition: 惠阳德安玩具有限公司, 汕头市星发现智能科技有限公司, 邢台辛雅儿童玩具有限公司, 永康市挺进运动休闲用品有限公司, 平乡县康顺儿童玩具厂, and others. The 2027 edition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.

Shenzhen Baby & Children Products Exhibition (Baby Stroller China)—Exhibition Value

• The largest and most influential flagship platform for the baby and children products industry in South China. Co-organized by authoritative bodies such as the Guangdong Toy Association and Frankfurt Exhibition (Guangzhou) Co., Ltd., the event runs concurrently with the Shenzhen Toy Fair and the Shenzhen International Licensing Show. Together, these three exhibitions form a super‑scale showcase spanning the entire value chain of toys, strollers, maternal and infant products, and IP licensing. In 2025, the exhibition will cover 130,000 square meters, host 1,453 exhibitors, and attract 72,330 professional buyers from 79 countries and regions, with international attendance up 47% year over year. Leveraging its central location within South China’s key baby and children products industrial belt, the show has become a strategic gateway for companies to showcase brand strength, expand into global markets, and gain insights into industry trends.
• Comprehensive coverage of the entire industry chain, offering one-stop procurement across six core categories. The exhibit range fully encompasses baby strollers and children’s vehicles (including pushchairs, car seats, electric ride‑on toys, scooters, walkers, etc.), maternal and infant care products (feeding supplies, hygiene items, maternity wear, breastfeeding essentials, etc.), home and lifestyle products for infants and toddlers (cribs, bedding, safety gates, children’s furniture, tableware, etc.), apparel for babies and children (clothing, shoes, hats, accessories, etc.), infant food and health products (formula milk, nutritional supplements, complementary foods, etc.), as well as inflatable play equipment—covering all six major categories. From mobility solutions to household essentials, and from daily care to nutrition and wellness, the exhibition presents the full spectrum of innovations across the baby and children products value chain, meeting professional buyers’ needs for one‑stop sourcing.
• A global buyer network and outstanding international procurement results. Backed by the global reach of the Messe Frankfurt Group, the exhibition annually draws purchasing delegations from dozens of countries, including Australia, Germany, India, Japan, the United Kingdom, the United States, South Korea, Malaysia, Thailand, and more. Building on its strengths in cross‑border e‑commerce, and benefiting from Shenzhen’s status as a major national hub for cross‑border trade, the number of participating e‑commerce buyers is expected to grow significantly in 2025. The exhibition’s distribution channels span traditional wholesale, supermarket procurement, maternal and infant retail chains, e‑commerce platforms, and private‑group buying networks, providing exhibitors with efficient pathways to tap both domestic and international markets.
• A premier venue for new product launches and trend insights, setting the tone for industry innovation. Positioned squarely during April—the prime season for unveiling new industry offerings—the exhibition showcases tens of thousands of groundbreaking baby and children products each year. In 2026, aligning with current market dynamics, a dedicated AI‑powered zone will highlight innovative products such as smart cribs equipped with real-time health‑monitoring capabilities and eco‑friendly baby products made from biodegradable materials—trends that are fully compliant with the EU’s 2025 sustainability regulations for infant and child products. Concurrent events—including industry forums, Sino‑foreign toy awards ceremonies, and business‑matching sessions—bring together leading experts to delve into market trends and innovation directions, offering exhibitors a high‑level think tank to stay attuned to industry pulse and consumer preferences.
• Strategic location in the heart of the Greater Bay Area, radiating influence across the global baby and children consumer market. Held at the Shenzhen International Convention & Exhibition Center, the venue occupies a pivotal position at the core of the Guangdong–Hong Kong–Macao Greater Bay Area, benefiting from the nation’s largest cross‑border e‑commerce ecosystem and the Pearl River Delta’s highly developed supply chain infrastructure for baby and children products. For Chinese enterprises, participation serves as a strategic springboard to deepen connections with regional industrial resources and expand domestic and international sales channels; for international brands, it represents an ideal gateway into China’s vast baby and children consumer market. Furthermore, the exhibition’s close collaboration with the Trendy Toys Pavilion and the Licensing Show provides valuable opportunities for baby and children product companies to explore IP co‑branding and cross‑industry synergies.

Notable exhibitors

• Stroller and Mobility Products Brands: Baobao Hao, Xinghui, LEMEIDA, Abon, ACLOSMIL, Coolbaby, Hebei Kubi Vehicle Industry, Zhejiang Tongnian Tongqu Amusement Equipment & Play Equipment
• Maternal and Infant Products and Apparel Brands: Babycare, Qiaoyoubi, Goodbaby, Pigeon, Little White Bear, Medela, Avent, Dr. Brown’s, Rikang, Aidelì, October Crystal, Zichu, All Cotton Era, Red Elephant, Yumeijing, Qifu, Mead Johnson, Wyeth, Abbott, Feihe, Yili, Junlebao, Enfagrow, Liyingfang, Balabala, Anner, David Bella, Tongtai
• Infant and Toddler Furniture and Accessories Brands: Beiying, Goodbaby, Kangbei, Bao Deshi, Mai Ke Shi, Qiaoe Yi, Baobei Diyi, Whilton, Pouch, Boqi, Yile Tu, Shuwei, Anbeibei, Qiaoyoubi, Ti’ai
• Infant and Toddler Food and Health Supplement Brands: Heinz, Gerber, Xiao Pi, Grandpa’s Farm, Enfagrow, Fangguang, Yiwei, Baby Craves, Wo Xiaoya, Qiutian Manman, Beiyinmei, Heshengyuan