Bangkok International Motor & Motorcycle Show, Thailand

The Bangkok International Motor Show is Asia’s second-largest auto show and has long been one of the year’s most prominent events for automotive enthusiasts. At any major international motor show, there is always a small group of tech-savvy photographers chasing after attractive women.

Since its inaugural edition, the show has become an ideal platform for automakers, suppliers, and motorcycle manufacturers to showcase their latest technologies and products. Each year, hundreds of exhibitors from around the globe gather in Thailand to present the newest passenger cars, commercial vehicles, concept cars, motorcycles, and related accessories to an audience of 125,000 visitors. In addition, the event attracts extensive media coverage, making it a key barometer for the global automotive and motorcycle industries.

Thailand is ASEAN’s largest automobile producer—boasting an annual output of 2 million vehicles—and a major export hub, playing a pivotal role in the global automotive supply chain. Its annual auto parts exports total US$20 billion, serving a Southeast Asian market of 600 million consumers.

International automakers continue to participate, with brands such as Honda, Toyota, and Fiat regularly exhibiting, fostering tuning culture and technological exchange. Chinese brands are also gaining prominence, with BYD, GAC, and Deepal leveraging hybrid technologies—such as the Tank 300 Hybrid—and localized designs to capture market share.

Juzhan has repeatedly organized participation by select high‑quality enterprises. The Bangkok International Motor Show is a sprawling automotive extravaganza, featuring an impressive 60,000 square meters of indoor exhibition space—comparable to the Frankfurt or Paris Motor Shows—making it truly awe‑inspiring.

At the venue, companies can introduce their latest products to buyers and benchmark prices against industry peers, thereby building robust business networks. The Bangkok International Motor Show brings together cutting‑edge technologies and innovations from manufacturers and distributors worldwide, providing an invaluable platform for industry professionals and creating exceptional opportunities for all stakeholders.

Bangkok International Motor & Motorcycle Show, Thailand tickets are e-tickets. Domestic and international visitors must complete online pre-registration with real-name passport verification. After purchase, the organizer verifies visitor identity. Visitors who do not meet entry requirements may need to submit additional documents. Once approved, you will receive email confirmation or a QR code. On site, present your original passport and confirmation letter to collect a paper badge, or scan the QR code to enter.

Partial exhibitor directory and exhibitor list for Bangkok International Motor & Motorcycle Show, Thailand: Maserati, HYUNDAI, HYUNDAI MOBILITY (THAILAND) CO., LTD., XPENG, TMBTHANACHART BANK PUBLIC COMPANY LIMITED, and others. The 2027 edition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.

The Exhibition Value of the Bangkok International Motor Show in Thailand

• The Bangkok International Motor Show is the largest and most influential automotive event in Southeast Asia. Since its inception in 1979, it has been successfully held nearly fifty times and is widely recognized by the industry as a barometer of the ASEAN automotive market and a strategic gateway for global automakers seeking to expand into Southeast Asia. Organized by Grand Prix International Public Company Limited, the show takes place annually at the IMPACT Exhibition and Convention Center in Bangkok. With its distinctive “sales‑driven” positioning, it sets itself apart from other premier auto shows worldwide and serves as a central platform connecting global automakers with Southeast Asian consumers.
• The core value of participation lies in its unparalleled regional market reach and highly concentrated capacity for converting consumer interest into sales. Beyond being a mere vehicle showcase, the exhibition functions as a direct order‑generating “sales event.” At the 46th edition in 2025, the show attracted 1,601,011 visitors and secured 79,941 vehicle reservations, representing a year‑on‑year increase of 44.8%. The 47th edition in 2026 is expected to feature 45 automotive and motorcycle brands, including 37 car manufacturers and 8 motorcycle brands. Each year, the event draws professional buyers and end‑consumers from around the globe, enabling participating companies to directly access Thailand’s and ASEAN’s key markets while achieving dual objectives: brand visibility and sales conversion.
• The show has established a one‑stop commercial platform covering the entire automotive value chain, from complete vehicles to components. Exhibits span all categories, including internal‑combustion engine vehicles, battery‑electric vehicles, hybrid cars, motorcycles, electric motorcycles, automotive parts, aftermarket modifications, and connected‑car technologies. In 2025, the show debuted a dedicated 9,000‑square‑meter component zone, showcasing EV and ICE parts sourced from China and providing Thai local businesses with direct B2B opportunities to engage with manufacturers. Additional interactive zones include an outdoor customization area, test‑drive experiences, and a balance‑bike championship, creating a comprehensive ecosystem that integrates display, experience, sales, and ancillary services.
• Keeping pace with the three major industry trends—electrification, intelligence, and localization—the show has become a premier venue for showcasing innovative products and cutting‑edge technologies. At the 2025 edition, new‑energy vehicle orders accounted for 65% of total bookings, with battery‑electric vehicles making up 50%. BYD surpassed Toyota to claim the top sales spot, securing 9,819 reservations. Chinese brands continued to expand, with 14 new Chinese exhibitors joining in 2025, including ZEEKR, OMODA & JAECOO, CHERY, GEELY, and others. The 2026 show will welcome Tesla, NIO (including its Firefly sub‑brand), Xpeng, Chery, and several other newcomers making their debut. Intelligent technologies emerged as a central highlight, with Great Wall Motors unveiling its Coffee OS 3 system, developed in collaboration with Huawei, supporting Thai‑language voice interaction and bilingual English–Thai command recognition, offering visitors a fully integrated smart cockpit solution encompassing hardware, software, and mapping. During the show, BYD hosted “BYD Technology Day,” presenting advanced innovations such as the Yangwang U8’s emergency flotation capability and the Denza Z9GT’s compass‑style U‑turn maneuver, attracting over 800 daily participants.
• For Chinese enterprises, this exhibition serves as a strategic gateway to tap into the ASEAN market, connect with international resources, and demonstrate their innovative strengths. The Thai government continues to promote the development of the electric‑vehicle sector, setting a target under its “30@30” policy to achieve 30% of vehicle production from EVs by 2030. The show annually attracts numerous Chinese brands, with BYD, Great Wall, GAC, Changan, Geely, Xpeng, and others delivering standout performances in 2025. Participating companies can leverage this platform to engage with key procurement networks across Southeast Asia, seizing early opportunities in the region’s ongoing electrification and intelligent‑technology transformation.

Notable exhibitors

• International Automotive Brands:Toyota, Honda, Nissan, Mitsubishi, Mazda, Suzuki, Isuzu, Lexus, BMW, Mercedes-Benz, Audi, Porsche, Volvo, Ford, Hyundai, Kia
• Chinese Automotive Brands:BYD, Denza, Yangwang, Great Wall Motors, MG, GAC Group, Aion, Hozon, Changan Automobile, Deepal, Avatr, Geely Automobile, Zeekr, Radar Auto, NIO, Firefly, Xpeng Motors, Chery Automobile, Omoda & Jaecoo, Lepas, Dongfeng Fengxing, SAIC Maxus, Geely Farizon
• Electric Motorcycle Brands:Yadea, Jihua
• Motorcycle Brands:Honda, Yamaha, Suzuki, Kawasaki, BMW Motorrad, Ducati, Triumph, Harley-Davidson, Royal Enfield, Lambretta, Deco, EM Motor, Niu, Royal Alloy, SLEEK EV, Tromox, Zontes